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Blog / Boost your sales with e-commerce and better customer engagement
Thursday, June 6, 2013

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Are you into selling apparels, gift items and promotional products but still short of targeted sales? Give your business the much required boost with e-commerce and better customer engagement to spin your sales and break the targets!

In today’s business landscape where a customer can choose from tens of thousands of products it is more challenging than ever before to get your customers’ attention and make the sell. So what will make your apparels or gift items stand out in the sea of alike items? Number one is service and number two is customer engagement.

Look at some of the findings below,

As per the report by Forrester

“The growth of ecommerce, which already accounts for about 8% of total retail sales in the U.S., is expected to outpace sales growth at bricks-and-mortar stores over the next five years, reaching $370 billion in sales by 2017.”

In another case, Centre for Retail Research published its analysis of how UK retailing will have changed by 2018

“Customers now ‘shop’ in multiple ways, checking a store’s website, visiting one or more stores, looking at product reviews, viewing the prices of competitors on a smartphone whilst standing outside a store, and choosing finally whether to buy the goods in-store or online and collect it in-store or have it delivered to a nominated address. Retailers have to make clear strategic responses to the changing patterns of how consumers shop, including: deciding the proper number, type and location of stores (and the speed of any necessary disinvestment from stores); and how to integrate fully their physical stores, the online sites and other channels such as social media coherently.”

So, if you are still not trading online, rethink!

Go a step back and remind yourself that we live in an Internet era where your need is just few clicks away of being fulfilled and that too in the comfort of one’s home. Furthermore, online service whether for shopping, making payments or something third is available 24/7/365. No matter how hard you try you cannot compete to that which brings us to the next point

If you are into selling apparels, gift items or any kind of promotional products best way to leverage your market presence and sales is to have an e-commerce web store that will make your business run 24 x 7, Monday to Sunday. From the merchant’s point of view, this increases the number of orders they receive. From the customer’s point of view, an “always open” store is more convenient. And that is not all!

With DNB’s complete web-to-print solutions, your products will not only be available 24 x 7, every day a week, but your customers will be part of the process! With the help of our interactive design studio, they will be able to customize the chosen product with their own signature designs and personal prints. In the end they will have a unique product that suits their personality and can be ordered online! Increase your customer engagement by letting them order what they want rather then what you offer.

We also offer non-flash based design tool solution that works on devices that don’t support flash such as iPad, iPhone and Android Jelly Bean. So reach out to all your targeted customers irrespective of device they are using to browse your online store. We also made our products fun and easy to use so your customers will keep coming back for more!

Depending on your product portfolio you can choose the right fit from our products All-in-One Product, Print & Card Designer. We have covered it all.


CEO and Co-founder at Design'n'Buy.