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Blog / Online T-Shirt Design Tools – Making Customization Even More Personalized
Thursday, June 20, 2013

One of the most popular trends on online apparel stores is the use of a T-shirt design tools. More and more online merchants are putting the reigns of designing T-shirts in the hands of buyers. This is a trend that has quickly caught on in a world where people want to buy and wear the kind of apparel that is personalized to suit their interests and preferences.

The best part about this is that even retailers have cottoned on to the fact that you need to give buyers what they want or suffer the consequences of decreasing sales.

Online T-Shirt Design Tools

It’s the Era of Personalization

The popularity of online T-shirt design programs stems from the fact we are entering an era where customization is making way for personalization. More and more people want to buy products that are more about them rather than adjusting to the products made available to them by the sellers. This fact assumes tremendous importance when it comes to apparel, especially T-shirts. T-shirts are emerging as apparel that helps bring out the personality of the wearer. And what better way to enhance this personality than to ensure that wearers themselves define what their T-shirts’ design is going to be. Everybody these days wants to stand out from the crowd and its only personalization that can help them stand up and be counted. A personalized T-shirt speaks volumes about the personality of the individual and that’s why this trend is catching on.

Popularity a result of Easy-To-Use-Software

One of the reasons why more and more people are hooked onto the personalization of T-shirts is because the tshirt design software is very easy to use. There is very little or no learning curve associated with most of the designing software integrated with various online retail websites.As soon as the software opens in your browser window, you get the hang of it immediately. You don’t have to wonder what to do next. In fact, if you want, you can just follow the given set of instructions and get started on the design process. The fact that everyone from the most technically savvy person to somebody, who isn’t technically savvy in the least, is able to use this software lends itself to the popularity of T-shirt design tools.

Think of it as a cycle really – The fact that they are so easy-to-use prompts more and more people to use and this popularity means more and online retailers are in turn prompted to integrate such tools on their websites.

You don’t need to be Creative, Just Imaginative

When you think about design, the first thing you think about is ‘creativity’. But the great part about these T-shirt designing tools is that you don’t need to be creative, just imaginative. You might not have a creative bone in your body, but if you let your imagination fly, you can design a great T-shirt. Even the most comprehensive T-shirt design studio software helps translate the person’s imagination onto the T-shirt in a very convenient and hassle free manner. You don’t have to be great designer to create a nice looking T-shirt. The software will do all that for you. All you need to do, is be imaginative.

Not Expensive At All

There was a time in the not too distant past that customized products were expensive. That’s why most people preferred to go for assembly line products that were cheaper. But advancements in technology have meant customized products have become more affordable; we are seeing the same set of events transpire in the case of personalization as well. Today, as far as some products are concerned, getting them personalized to suit your intrinsic needs and requirements is not all that expensive. For e.g. if you think designing a personalized T-shirt is expensive, think again. It’s as affordable to get a personalized T-shirt as it is to buy something that is not personalized. This is yet another reason for the rapid acceptance of this trend.

Inexpensive software

Why would an online merchant decide to implement the use of T-shirt designing software on his website? There are two reasons – A) he thinks it will improve sales B) the designing software doesn’t cost a bomb. On both counts such software, whether it’s Magento designer software or something else, comes true. The fact that it doesn’t cost a lot of money means online retailers are quite keen on implementing the use of such software on their sites. What’s more, astute retailers have also brought down their overheads by keeping a lower inventory of designed T-shirts. They are adopting a business model that revolves around personalized T-shirt designs and therefore don’t stock up on a lot of T-shirts that have already been designed.

End Words

As technology evolves and customers become even more demanding with respect to personalization we will see more and more improvements in T-shirt design tools. We are already seeing better and more advanced tools making their way into the market. Of course, the popularity of these advanced tools will be determined by their usability. What’s more, the fact that retailers’ are giving an increasing amount of importance to improving the shopping experience of their target customers means they are more attuned to their needs than ever before. This is the reason why I believe 2013 and beyond will be when personalization comes into its own. In fact, the concept of ‘do-it-yourself’ T-shirt design will be something that every online apparel retailer will be following and won’t come across as something unique. In fact there is every chance that in the near future shoppers will only buy T-shirts from online shops that offer this software to them.

All in all, this is really good news for everybody who want to personalize their T-shirts. This isn’t a dream any more as there are plenty of sites on the internet who have already joined the personalization bandwagon, with many waiting to do so.


CEO and Co-founder at Design'n'Buy.