As the holiday season fast approaches, the gift-giving frenzy is set to hit a peak, and print companies need to step up and meet the extra demand with unique, useful offerings. Tis’ the season to be jolly after all!
However, in the COVID-19 era, with most people still quarantining and a general air of uncertainty everywhere, the products that will perform best are those that make the lives of your customers easier and more comfortable.
At Design’N’Buy, it is always our endeavor to equip printing businesses like yours with the right technology. That is because you can then provide your customers with necessary templates resulting in desired print products.
To make you ready for the holiday season, here are the 12 best print products to offer your individual and corporate customers in the coming weeks:
Even in the era of smartphone photos, people love the feel of flipping through a physical book with all their favorite photos. Your customers are no exception.
Offer print-ready template designs for photo books around different themes, such as Christmas parties, NYE get-togethers, birthdays, and more.
Also, include size options for your customers to accommodate both large and small photo collections using the photo album design software.
2. Personalised merchandise
Any product becomes instantly more impressive if it features a photo with an unforgettable memory. Offer your customers the option to add their favorite pictures to pillowcases, mugs, tote bags, book sleeves, laptop cases, and any other product of their choice using the product design tool. This is also an excellent option for corporate gifts.
Small business stores (e.g., selling groceries) continue to rely on eye-catching banners that can be set up outside the retail space to attract customers. That is one target market that needs physical advertising materials to bump up their holiday sales.
Therefore, using your banner design software solution, you can offer high-quality vinyl banner designs that can withstand the elements and showcase the business’ branding most appealingly. Let them customize the banner designs however they like!
In addition, be sure to give them ample size options so that those with varying amounts of available space can have banners to pick from.
4. Flyers and posters
The quickest way to catch a passer-by’s attention is with a well-designed flyer. Provide templates and designs on your web-to-print storefront for customers to choose from to promote their new businesses, upcoming concerts, charity drives, or other events. That way, you can also give them options to choose from when choosing the paper quality and texture.
5. Greeting cards
Most holiday season gifts are incomplete without a friendly card addressing the recipient by name and wishing them well. Greeting cards also make for great add-ons to a shopping cart. So, encourage your customers to personalize and purchase greeting cards of their choice.
Using a greeting card software solution, not only can you offer some great festival designs but also provide different options, such as foldout cards, pop-up cards, or single-sided cards, and allow customers to fill in text and graphics as they like.
NGOs, government bodies, and even corporates are on the lookout for products that will help them spread awareness about COVID-19, especially when people, in general, are bound to move more out of their homes during the holiday season.
High-quality signage designs in bright colors and durable materials are the perfect product to offer if you cater to this customer segment. Deploying a sign design software solution can eliminate the headache of enabling them to customize the products easily.
7. Personalised masks
Masks are now a necessity, so people are keen to make a fashion statement with them. With the help of a web-to-print software solution, you can offer masks in all kinds of designs, from prints and stripes to slogans and quirky animal masks, all in durable fabric and with the appropriate coverage to keep people safe.
Leggings appeal to both fitness enthusiasts and loungewear lovers, so your potential customer base is enormous. Be sure to offer them in different styles so that each customer group has something unique to look at on your web-to-print storefront.
Both printed and monochrome options work well for leggings, and you can experiment with color palettes synonymous with Christmas. Everyone loves to indulge in festivals! So, ensure you create a favorable environment for that on your web-to-print storefront.
9. Wall art
People are always looking for something to spruce up their home decor with, and wall art mounted in a sleek frame is a perennial favorite. It is the ideal way for a customer to express their individuality, be it with some memorable quotes or a caricature of themselves with their friends or family. This is the time to be jolly!
Besides the basics, make sure you throw in some wall art templates on your web-to-print storefront around the Christmas theme. In fact, the more options, the better it is!
There is a bag for every kind of customer out there, and you can quickly gain a lot of buyers by choosing the right style of bag to sell. Since bags tend to be more expensive than leggings or t-shirts, your print products should use high-quality materials.
If you offer premium Christmas or New Year designs, they might feel even more inclined to purchase from you. Plus, their use is perennial. Depending upon the size, they can be used for grocery shopping or a fun night out!
Therefore, make sure your web-to-print storefront provides ample options for your customers to personalize from. Let them make a statement with your products this holiday season!
Stickers are the perfect product for upselling. They are cheap, versatile and can be made in designs to match any other product on your website. An excellent way to sell them is by offering them as an add-on when the customer is checking out with a purchase.
By attracting their interest with a sticker now, you can even motivate them to make their sticker collection from your designs using the sticker design tool.
12. Phone cases
Like stickers, phone cases are ideal for upselling. They tend to be cheap and perform a function that any customer can benefit from – protecting a smartphone from cracks and scratches. But they are also used as an accessory!
Offer durable cases in different sizes and match the designs to other products on your website to create a collection on your web-to-print storefront. Of course, keep lots of Christmas and New Year options to drive more sales.
This way, your customers who choose your phone case will be tempted to look at the other products in the collection, thus driving more sales for your printing business.
Wrapping it up
After everything the world has gone through, it is essential to keep moving forward with positivity and gratitude. If your web-to-print storefront can offer templates for popular customizable products, that is nothing like it!
As a serial entrepreneur, Abhishek brings more than 15 years of experience in sales and marketing with emphasis on branding, customer acquisition and business expansion. Having consistent value creation over the years today he is founding member and leader of multiple successful IT businesses as Rightway Solution, Design’N’Buy, MobiCommerce and OhoShop.
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