Individuals that own a platform that deals in digital trade can be known as e-store owners. Whether individuals create an e-store on a ready-to-use open market e-commerce platform or create their own personalized e-commerce stores, they all fall under the category of e-store owners.
Also, whether the owner has its product or services or they just invites vendors and customers to trade on their platform, if they have the administrative and authoritative rights for an online e-commerce platform, they can be termed as e-store owners. E-store owners also hold the rights to choose their desired norms, functions and workflow of their e-stores.
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