We’re excited to share that our CEO, Nidhi Agrawal, was recently featured on Joanne Gore’s podcast titled “Web to Print in 2025: Overcoming Hesitation and Driving Adoption.”
In this engaging conversation, Nidhi discussed how the print industry is evolving in today’s digital era and why Web to Print technology is now essential for business growth.
She also shared valuable insights on the challenges many print businesses face when adopting digital tools and how the right technology can help them overcome hesitation, streamline operations, and scale confidently in 2025 and beyond.
Understanding the Challenges
Many print businesses ofter worry about setup costs, software integration, and staff training. Some are unsure if their clients are ready to order online. Others think their business is too traditional to go digital.
Therefore, during the session, Nidhi explained why many print businesses still hesitate to adopt Web to Print solutions. Most printers understand its benefits but fear the challenges that come with change.
Nidhi pointed out that hesitation is not about technology. It is more about mindset. She said, “Printers should not see Web-to-Print as a replacement. It is a tool that helps them grow.”
She further added that Web-to-Print allows businesses to save time, reduce errors, and offer a smoother experience to customers. When adopted right, it helps both the printer and the buyer
The shift in buyer behavior
One of the key points discussed was the change in customer behavior. Buyers today want quick, convenient, and personalized service. They expect to design, customize, and order online anytime, without waiting for manual quotes or email approvals.
Nidhi mentioned that this new buying trend has made Web-to-Print a must-have for every print business. “Customers want control. They want transparency and speed. Web-to-Print gives them that,” she said.
Joanne and Nidhi agreed that businesses that ignore this shift risk losing customers to faster, digital-first competitors.
Learning from early adopters
Nidhi shared inspiring stories of printers who once hesitated to go online but later saw remarkable results. These businesses started small, adding features like online catalogs, live pricing, and design tools.
Over time, they experienced faster order processing, fewer manual errors, and higher customer satisfaction. Some even expanded their customer base beyond local markets.
She suggested that print owners should not wait for the “perfect time” to start. “You don’t need to go all in at once,” Nidhi said. “Start with a simple online setup and grow from there.”
Web to Print in 2025 and beyond
As the print industry steps into 2025, digital adoption is no longer optional. Nidhi emphasized that the focus should now shift from whether to adopt Web-to-Print to how fast to implement it.
According to her, businesses that start early will have a strong advantage. They will be able to serve customers faster, manage more orders with fewer errors, and build stronger brand loyalty.
“The earlier you start, the better prepared you are for the future,” she said. “Web-to-Print is not just a trend. It is the foundation for growth.”
Joanne also shared her perspective on how automation and online workflows can help printers reduce costs and run more efficiently. Both agreed that technology will continue to play a vital role in making printing more customer-friendly and profitable.
Key takeaways from the podcast
The discussion offered several valuable lessons for print and packaging businesses:
- Web-to-Print improves efficiency and reduces manual work.
- It meets the growing demand for convenience and personalization.
- Small steps toward digital adoption can lead to big results.
- The mindset shift is more important than the technology itself.
The episode reminded print business owners that transformation starts with one decision,to adapt.
Those who embrace Web-to-Print now will be better prepared to face future challenges and meet customer expectations in 2025.
Final thoughts
The conversation between Nidhi Agrawal and Joanne Gore provided practical insights into how print businesses can overcome these web-to-print challenges and take advantage of these digital opportunities.
At DesignNBuy, Nidhi and her team have helped hundreds of print businesses successfully adopt Web-to-Print software. Their solutions enable businesses to automate workflows, manage orders online, and deliver personalized print experiences faster than ever.
The full episode is available to watch online. It’s a must-listen for anyone planning to grow their print business in 2026.
Still waiting to go Web to Print?
Take the first step today and explore how DesignNBuy can simplify your print operations