Case Study · Custom Ribbons

A Custom Ribbon Looks Simple. The Order Behind It Is Not. Here Is How Ribbons Galore Fixed That.

Ribbons Galore’s products required configuration no standard checkout could handle. DesignNBuy rebuilt the platform, the ordering flow, and the output — from the ground up.
BigCommerce to Magento migration
Custom design studio
Print-ready output
Banner Image
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Platform Migration
BigCommerce to Magento
The existing BigCommerce platform couldn't support the level of customisation Ribbons Galore needed. The migration unlocked everything that followed
3 Build
Phases
Structured delivery
Each phase added a new layer — configuration first, then the design studio, then production and collaboration tools
Infinite
Variants
One flow, any combination
Multiple colour and award title variations can now be configured and ordered in a single customer session
300 DPI
Output
Every order, print-ready
Files exit the system at 300 DPI with transparent backgrounds — compatible with production machines from the moment the order is placed
Client Overview

A Custom Ribbon Looks Simple. The Order Behind It Is Not. Here Is How Ribbons Galore Fixed That.

ClientRibbons Galore
IndustryCustom Ribbon & Sash Manufacturing · Promotional & Award Products
RegionUnited States
Business Type B2C/B2B manufacturer — custom ribbons, award sashes, badge ribbons, and promotional accessories
Scope of Work BigCommerce to Magento migration, custom design studio, multi-variant ordering, print-ready file generation, save and share system
Engagement(verify with client — ongoing or completed project)
The Challenge

What Looks Like a Simple Product Is One of the Most Complex to Configure Online

A ribbon is a strip of fabric with text on it. That is how it looks.

That is not how it works when you are producing it to order, at scale, for customers who need every variant exactly right.

Ribbons Galore serves the events and awards market — schools, sports clubs, corporate events, ceremonies. A single order might include fifteen sashes for fifteen different award titles, each with specific text, colour, position, and year. Or a batch of badge ribbons, some with adhesive strips and some without. Or a set of custom ribbons where the client wants to preview multiple colour combinations before committing.

Under a standard e-commerce setup, none of this is possible. No award title field. No thread colour selector. No way to order six colour variants in one transaction. No preview, no proof — customers ordering blind.

That was Ribbons Galore’s situation on BigCommerce. They came to DesignNBuy not just to add a design tool, but because the platform they were on could not support the kind of ordering experience their products required.

The Solution

Three Phases. One Complete Ordering Experience.

THE SOLUTION
1

Moving to the Right Platform

Before any design tool could be built, the platform had to change.
BigCommerce’s architecture imposed limits around complex product configuration, quantity-based pricing, and the integration depth a bespoke design studio required. DesignNBuy migrated Ribbons Galore to Magento, establishing the infrastructure everything else would be built on.
With Magento in place, customers could configure stock ribbon products with pricing that scaled correctly by quantity, select options like adhesive strips for badge ribbons, and specify sash colour, print colour, and year. The ordering experience was functional and accurate for the first time.
2

Replacing Add to Cart with Design

The Add to Cart button was replaced with a Customize button — not a cosmetic change. It signalled a different transaction: one where the customer’s job is to specify and design, not just select and purchase. DesignNBuy built a full design studio into the product pages with controls for print area, grid alignment, zoom, and live preview.
Several features were built specifically for how ribbon ordering works:
Multiple color variants in one session

Multiple colour variants in one session

Customers could design and order several colour variations within one transaction, each meeting minimum quantity requirements, without repeating the configuration from scratch.
Award Title personalization

Award Title personalisation

For orders where each piece needs different text, customers could specify individual award titles per variation — positioned top or bottom — within the same order flow. This alone eliminated one of the most time-consuming parts of the old process.Windshield permits and adhesive stickers, each with their own print spec, managed without separate product setups
Tailored options by product type

Tailored options by product type

Each product type surfaced only the configuration options relevant to it, removing the confusion of presenting every option regardless of context.
3

Collaboration, Administration, and Production

The final phase extended the system outward to the customer’s team and inward to Ribbons Galore’s production workflow.

Save and share

Customers could save designs and share them via a unique URL for collaborative review and approval — letting B2B buyers get internal sign-off without recreating the design.

Admin design management

Ribbons Galore's team could access and edit designs for placed orders, update quantities, and regenerate outputs — handling revision requests without a full re-order.

Production-ready output

Every completed design exits as a print-ready file: 300 DPI, black and white where required, transparent background. Automated job sheets for custom products and picklists for stock items mean the file that arrives in production is the file that runs.

SOUND FAMILIAR?

If Your Product Has This Much Configuration, Your Website Probably Does Not Reflect It.

Colour variants, award titles, quantity tiers. If your platform cannot handle them, someone on your team is doing it manually.
Your product has too many variables for a standard checkout
If a customer needs to specify more than two or three things before ordering, a standard product page is not enough. A configuration flow built around your actual options removes the gap between what the customer wants and what arrives in production.
Your customers need to see it before they commit
For custom products, a preview is not a nice-to-have. It is the difference between a confident order and a costly revision. When customers can see real colours, real text, real layout — returns drop and reorders follow.
Your B2B customers need to involve other people
An organisation placing a large custom order rarely has one decision-maker. Save and share means a design can be reviewed and approved internally before it reaches production — without rebuilding from scratch each time.
Why It Matters

If Your E-Commerce Platform Cannot Do This, the Problem Is the Platform.

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Platform choice is a product decision, not just a technical one

Ribbons Galore's customisation requirements were not unusual for their category — they were standard. The platform was the constraint. Choosing a platform with the flexibility to support complex product configuration and deep tool integration is not a back-end decision — it determines what your customers can and cannot do.

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Configuration complexity should live in the system, not in the customer's head

When a customer has to figure out how to specify fifteen award titles across fifteen sash variants using a standard text field and a notes section, errors happen. When the system is built around the actual ordering logic — variant by variant, option by option — the customer gets it right the first time and so does production.

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Collaboration is part of the product for B2B buyers

A purchasing manager ordering award ribbons for an organisation is not buying for themselves. The ability to save, share, and return to a design in progress is not a convenience feature. It is what makes the platform usable for the buyers who place the largest orders.

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Print-ready output is the last step most businesses get wrong

A file that needs manual adjustment before it can go to print is a file that adds time, cost, and risk to every single order. Configuring output to match production specifications from the point of order means the workflow is complete at checkout — not halfway through the production queue.

faq

Frequently Asked Questions

BigCommerce’s architecture imposed limits that made it impossible to build the level of product configuration and design integration Ribbons Galore required. Quantity-based pricing structures, complex product option sets, and the custom design studio all needed a platform flexible enough to support deep customisation at the infrastructure level. Magento provided that flexibility. The migration was a prerequisite for everything that followed.
When a customer orders award ribbons for an event — first place, second place, third place, and so on — each ribbon in the batch needs a different title, but the design and configuration should otherwise be consistent. The Award Title feature allows customers to specify individual award titles per variation within a single order flow, positioned at the top or bottom of the design, without rebuilding the configuration from scratch for each one. It eliminates one of the most manual and error-prone parts of the old ordering process.
Customers can save a design in progress to their account and return to it at any point. They can also generate a shareable URL that allows others to view and review the design — useful for B2B customers who need internal sign-off before placing a large order. Once approved, the saved design can be brought straight into the order flow without any rework.
Every completed design exits the system as a file that meets Ribbons Galore’s production specifications: 300 DPI resolution, black and white format where required, with a transparent background. Automated job sheets accompany custom product orders and picklists accompany stock items. The file that arrives in production is the file that runs — no manual preparation, no format conversion, no quality check required for a standard order.
The principles behind the Ribbons Galore implementation — complex variant configuration, design preview, multi-variant ordering in a single session, and production-ready output — apply to any product category where customers need to specify more than a standard checkout allows. Promotional products, award merchandise, personalised event items, and any category with high configuration complexity are natural fits for the same approach.
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