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5 Features of 3D Product Configurator Tool that Determine the Success of Your Web-to-Print

Personalized and customized products have become customer preferences rather than being a luxury. With the growing customer expectations and willingness to pay extra for their desired customization, the demand for the web-to-print 3D Product Configurator tools has increased. But, with the increasing demand for customized products and with the evolution of it, the expectations of customers are also increasing.

For instance, when we talk about gift personalization, people nowadays have a lot of creative ideas and they want product customization software that helps them execute their vision. Millennial and Generation Z are looking for such apparel, sneakers and other such products that are not easily available in an offline store so that their products remain exclusive or limited product. Thus, while the business is high in demand and has a lot of potential as well as scope, the success of your business boils down to the capabilities of your product configurator tool!

While customization trends keep evolving with the market expectations and customer expectations, it is all about how fast your Product Configuration Software allows you to adopt that trend and offer it to your customers in terms of customization. Thus, when you are in the market finding your ideal online 3D product configurator software that aligns with your business goals and customer expectations, the product must have the following 5 features to ensure that it provides optimum return on investments:

5 Features that would make your design tool future proof:

1. Customization Capabilities (Dynamic Solution):

When you are choosing Web-to-print 3D product view configurator software, whether you are looking for a standard solution or a custom web to print solution, make sure that the solution not only caters to your current customization requirements but also your future updates. Because of social media and other content platforms, the customization and product trends keep evolving constantly. Thus, when you choose it, ensure that the tool empowers you to incorporate that trend as a customized product.

This can happen when you choose dynamic software that allows you to quickly create relevant design templates and enlist them on your e-commerce platform as a product. Apart from that, the tool must also allow your customers to make desired changes to the template and design their product according to their expectations. When you have such a tool that provides quick and efficient customization capabilities, you can grab on all the market opportunities and that will allow you to keep your platform relevant to your customers.

2. Customization options:

People nowadays love to experiment with products especially when we talk about consumer products. Whether it is mugs, pillows, apparels, sneakers or other such products, make sure your custom product configurator tool allows your customers to play around with your software and get their desired custom design. Thus, when you choose it, make sure it has all the customization options such as image, icons, photos, text, clip art and all such other options. Also, confirm if the custom product configurator tool provider will provide you with the required software updates to catch up with market trends.

Don’t miss: Product Personalization- the Organic Marketing Masterstroke for the Printing Industry

3. Personalized Experiences:

Personalization in terms of customer experiences has become a larger trend across the internet just like personalized products. Thus, not only your e-commerce platform but your tool must also provide personalized experiences to your customers. The tool must provide your customers personalized experiences such as they must be able to look at their previous purchases, allow them quickly make previous orders, save their previous designs on their profile and other such things. This will help your platform to deliver satisfactory and delightful experiences to your customers which would result in a positive brand image.

4. Quick and Seamless Transitions:

Small things contribute towards larger experiences. Thus, when you choose it, make sure it has a quick loading time as no matter how good your product is; if it is slow then customers will eventually bounce from your product to your competitors! Apart from that, the transition from your e-commerce platform to your eCommerce 3D product configurator software must be seamless. For this ensure that the tool provider offers color and theme design customizations that match with your e-commerce platform.

Also read:  4 Major Challenges of Commencing a Customized Product Business (With Feasible Solutions)

5. Mobile Responsiveness:

Last but definitely not the least; your tool must work perfectly on all the handheld devices and all the possible screen sizes. People nowadays are more relied on their smartphones and tablets for shopping than they are on their desktops and laptops. Thus, make sure that your tool works perfectly on all the mobile devices.

With growing market also grows the customer expectations. E-commerce itself is evolving with each passing day and introducing new revolutions like AR and VR platforms and other such technologies. Product Customization is not just a passing trend but a customer preference and it is here to stay. But, to grow in the market your tool must empower you and not become a liability. Thus, make sure that your tool has all the above-mentioned features and also others to help you gain a competitive edge in the market.


Abhishek Agarwal
Abhishek Agarwal

As a serial entrepreneur, Abhishek brings more than 15 years of experience in sales and marketing with emphasis on branding, customer acquisition and business expansion. Having consistent value creation over the years today he is founding member and leader of multiple successful IT businesses as Rightway Solution, Design’N’Buy, MobiCommerce and OhoShop.

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