Impressions Expo Dallas 2026: What Custom Apparel & Promo Sellers Should Look For

If you sell custom apparel, promotional products or personalized merchandise, trade shows are one of the best places to find your next best-seller. Impressions Expo Dallas 2026 takes place October 21–23 at the Hilton Anatole in Dallas, bringing together apparel decorators, blank suppliers, equipment makers and other decorated apparel professionals.

Whether you run a print shop, supply branded merchandise to businesses or sell customized products online, the show is a chance to see what's new, ask practical questions and bring ideas back to your business.

Looking for Products to Add to Your Catalog?

A new product gives existing customers another reason to order and helps you reach buyers with different needs. At Impressions Expo you can explore apparel, headwear, decorating supplies and equipment, and talk directly with suppliers about their ranges.

Brands announced for the show include SanMar, Bella+Canvas, STAHLS', Ninja Transfers, American Print Supply and Lane Seven Apparel. If SanMar is relevant to your business, ask about new styles, colors, size ranges and the products that decorate best. Ask every supplier about minimum order quantities, stock availability and customization limits. Catalog access depends on each supplier's policies and your account.

Already selling SanMar or similar blanks online? DesignNBuy supports supplier and fulfillment integrations with partners such as SanMar and alphabroder, which makes new catalog items easier to bring into your store.

Make the Most of Dallas Market Week

Impressions Expo overlaps with the Dallas Apparel & Accessories Market at Dallas Market Center, a short trip from the Hilton Anatole, so you can cover apparel sourcing and decoration in one visit.

Look at new apparel collections at the Market, then visit the expo to compare decoration methods such as screen printing, embroidery, Direct-to-Film (DTF), Direct-to-Garment (DTG) and heat transfer. Thinking about sourcing and decoration together shows whether a product fits your customers, your production setup and your margins.

Ask More Than "What's New?"

Go beyond collecting catalogs. At each booth, ask:

• Best sellers: Which products are moving fastest right now?

• Decoration: Which methods suit this product best?

• Limits: Are there restrictions on print areas, sizes or materials?

• Supply: What are stock levels and lead times?

• Equipment: What do setup, training and maintenance involve, and does it fit your typical order volume?

The expo also runs demonstrations and education sessions. Check the official event website for the current schedule and exhibitor list.

Found Products to Sell? Make Them Customizable Online

You might find a new T-shirt range, a hoodie style or promotional products your customers will love. The next question is how customers will add their own logos, artwork, names or messages before they order.

That's where DesignNBuy helps. DesignO, our product personalization platform, connects with Shopify, WooCommerce, BigCommerce, Magento and other eCommerce platforms, so customers personalize products while still shopping on your existing storefront.

Depending on your products and setup, customers can:

• Upload their own artwork and logos

• Add text, names and messages

• Start from ready-made design templates

• Preview the design on the product, including 3D previews, before ordering

You don't need to rebuild your website. If you already have an online store, DesignO adds personalization to it, subject to platform compatibility and your requirements.

Want to see it with your own products? Book a free demo.

Event Details

• Event: Impressions Expo Dallas 2026

• Dates: October 21–23, 2026 (Wednesday to Friday)

• Venue: Hilton Anatole, Dallas, Texas

• Runs alongside: Dallas Apparel & Accessories Market

• Official website: texas.impressionsexpo.com

Before You Go

Check the official website for registration, the exhibitor directory and the schedule. Then:

1. Shortlist the suppliers you want to meet.

2. Prepare questions on catalogs, availability, decoration options and ordering requirements.

3. Note which new products you'd want to sell as personalized items online.

For decorated apparel, promo and custom merchandise businesses, the most useful takeaway may be a new supplier relationship, or a product idea you can turn into a better online buying experience.