Professionally-printed labels in the B2B ecosystem are huge right now. Businesses, big or small, use labels to differentiate their products and services. Consumers recognize their favorite brands thanks to appropriate labeling.
Today, labels can be found with multi-colored illustrations on almost anything bought in retail stores, DIY shops, pharmacies, and even out-of-town hypermarkets. From bottles and jars, gadgets and automobiles, to clothing and stationery items, labels are used everywhere.
Even if you avail a service, such as a spa, you will see the experience is riddled with labels, such as the products they use.
How has label printing grown?
Do not be surprised when we tell you the label design and print market grows at an average of 4-6% per annum and is the second fastest-rising sector in the digital printing industry, just after flexible packaging.
From a global perspective, the label printing market generates over $60 billion in turnover. This is interesting as labels and packaging account for 40% of the print market share.
Geographically speaking, Asia takes the cake by acquiring 35% of the label print market, followed by North America at 29% and Western Europe at 23%. As of 2021, we are expected to see an exponential rise in this sector by 13% every year.
Technology and labeling go hand-in-hand.
The recent years have given birth to new label innovations in the form of barcodes that can interact with mobile phones to access websites, enter the competition, or become a part of social media networks. Some labels are even uniquely personalized or variable.
Since consumers have started expecting so much from businesses, it has become imperative for them to deliver that supply. Here are four things that printing businesses can do to meet the high-tech needs of brands:
The marketing budgets of many businesses received a blow due to the pandemic. Even though they wanted to market themselves, they avoid strategizing anything for the long haul or on the large-scale due to the uncertain times.
Hence, if businesses want to get labels printed, they do not necessarily want a large quantity. That is where your printing company can leverage the digital printing technique and meet the demand for smaller print orders.
You see — even though the average orders on printed items have gone, the consumer demand has not diminished. While the offset printing technique only favors bulk orders, digital printing is much more flexible, preferable, and affordable.
You can take small print jobs and still deliver the labels cost-effectively to brands in need. That way, you can still drive a considerable chunk of revenue. Everyone wins in the end — even when marketing spends are restricted!
2. The freedom to customize labels
Moving into 2021 and beyond, we know for sure that printing solutions will become hyper-consumer-focused. Customized labeling will be at the forefront of a brand’s product development strategies to ensure better customer engagement.
Look around yourself — you cannot escape personalization. You have to deliver the power of customization to your customers (i.e., brands) so that they supply what their end-customers want from them. You can alleviate this pain-point through web-to-print.
That is right — deploy a label design software solution and give them the option to upload their label designs from scratch for order or allow them to personalize print-ready label templates right on your storefront.
They can play around with colors, designs, sizes, and shapes and even create irregular shape label templates with masks and overlays. This will enable them to deliver creatively-designed labels which are personalized.
3. The flexibility to leverage smart features
Labels also essential consumer information such as weight, volume, manufacturer contact details, ingredients. Some types of labels also carry a barcode — black and white straight lines — scanned at the POS and used for identifying prices of the products.
Barcode labels are also used in manufacturing, shipping, and distribution sectors, especially for assembly and factory automation tasks, such as identifying parts and components, and even for tracking and traceability in shipments.
Apart from barcodes, QR codes have also become a hot property these days as mobile cameras come equipped with a scanner. You can enable brands to generate such smart codes in their label designs — through your online label design tool.
Thanks to such functionalities in your service, you can attract businesses from diverse domains to use your printing services with your product design software.
4. The power to print on sustainable materials
Sustainability is not a fad anymore; it has become more of a necessity given how human actions perpetuate climate changes. Businesses want to be more eco-friendly in their label and packaging initiatives, which significantly influences consumer choice.
What you can do is source a range of sustainable materials to print your orders on and promote them aggressively on your storefront. Some examples of renewable materials include:
Recycled paper (a product of paper scraps)
Processed paper made from corn, cotton linters, bamboo, and sugarcane
The FSC-certified paper, which comes from responsibly managed forests providing social, economic, and environmental benefits
The minute you give your customers the freedom to choose the materials they would like to get their labels printed on, your online store’s footfall will increase manifold.
In addition, you must also address the efficiency of the pre-press process that is vital for eliminating setbacks, errors, and duplications in orders. You can do so through product designer toolthanks to web-to-print technology.
Complete digitization of the pre-press environment is essential for gaining a competitive edge, minimizing waste, and delivering speed to the market for brands.
Wrapping it up: the choice of choosing from label designs
Varied labeling allows businesses to use digital print technology and create high-quality graphics for 360-degree branding efforts.
From premium images and attractive designs to smart features like QR codes and barcodes, you can help your customers capture the attention of end-users like never before with your printing services. Take advantage of that in this day and age.
Without a doubt — labels reflect a business’ messaging and brand identity. They play a massive part in getting brands accepted in the market.
Thankfully, with the best label design software solution, you can enable brands to order smaller quantities of personalized labels and dabble into smart features such as QR codes and introduce product variety and sustainability.
As a serial entrepreneur, Abhishek brings more than 15 years of experience in sales and marketing with emphasis on branding, customer acquisition and business expansion. Having consistent value creation over the years today he is founding member and leader of multiple successful IT businesses as Rightway Solution, Design’N’Buy, MobiCommerce and OhoShop.
# Design’N’Buy has customers in 50+ countries around the world # Top 11 Countries United States, United Kingdom(UK), Netherlands, Germany, Australia, New Zealand, Switzerland, France, Canada, Denmark, Brazil # 80% of USA clients belongs to 4 major states California, New York, Florida, Texas
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