Uploading Print Ready Files vs. Online Designing: What Do Customers Prefer for Online Print Ordering?

upload file and order or online design tool

In the realm of online print ordering, customers have the option to choose between providing print-ready files and utilizing online designing tools. Print-ready files refer to meticulously formatted digital designs that meet professional printing specifications, ensuring high-quality output. On the other hand, online designing tools offer user-friendly interfaces and pre-designed templates, catering to customers with limited design skills or those seeking quick and convenient solutions.

Ultimately, the preference between print-ready files and online designing depends on factors like design proficiency, customization needs, and the desire for creative freedom, allowing customers to make an informed choice based on their specific requirements.

Understand print-ready files and online designing in detail

Play Video about file upload feature in web to print

Upload Print Ready Files & Print

Print-ready files refer to digital design files that have been meticulously prepared and formatted to meet the specific requirements of professional printing. These files are crafted with the utmost attention to detail, ensuring that the final printed output is of the highest quality and fidelity. They typically include high-resolution images, graphics, and text, optimized for printing at a minimum of 300 DPI to ensure sharpness and clarity.

Additionally, they incorporate a bleed area, an extra margin beyond the trim edge of the design, which prevents any white borders after trimming. Moreover, print-ready files are set in the CMYK color mode, enabling accurate color reproduction on the printing press.

By providing print-ready files to printing services, individuals and businesses can streamline the printing process, minimize errors, and achieve professional-grade results in their printed materials, such as brochures, posters, business cards, and flyers.

Online Designing

label designer

Online designing refers to the process of creating graphics and visual content using web-based design tools or software accessible through a web browser. It offers individuals, businesses, and creatives a convenient and user-friendly way to design various materials without the need for installing complex desktop software. Online designing platforms often provide a range of features, including customizable templates, drag-and-drop functionality, image libraries, text tools, and other design elements that allow users to create visually appealing graphics and layouts.

These platforms cater to both beginners and experienced designers, enabling them to design anything from marketing collaterals, posters, business cards, apparel, packaging, labels and more. It too a bleed area, an extra margin beyond the trim edge of the design, which prevents any white borders after trimming.

With the ability to work collaboratively, access design resources remotely, and export files in various formats, online designing has become a popular choice for quick prototyping, small design projects, and meeting design needs without extensive technical expertise.

In the age of Digitalisation

Digital transformation

The increasing use of online channels to place orders has been a significant trend in recent years, transforming the way businesses and consumers engage in commerce. Online ordering offers a seamless and efficient experience, enabling customers to browse products, compare prices, read reviews, and make informed decisions before placing their orders.

For businesses, adopting online ordering systems has opened up new markets, expanded their customer base, and streamlined the order fulfillment process. Additionally, advancements in technology have facilitated personalized shopping experiences, further enhancing customer satisfaction. As this trend continues to evolve, businesses that embrace online channels for order placement are better positioned to thrive in the dynamic and competitive marketplace of the digital age.

Point of ComparisonUpload Print Ready FileOnline Designing
Need for advanced level of designing knowledgeYesNo, the user can simply opt for templates and replace text, colors and be good to go.
Need graphics designing teamYesNot necessarily
Easy online orderingYesYes
PreviewsYes, with visualizationYes, 2D and 3D live preview along with visualization
Suitable forCorporate clients having in-house graphics teamB2C clients having limited designing skill and want to customize their products before ordering
Need for separate graphic designing toolYesNo, use the web to print design tool to generate Print ready files
File typesPDF, PNG, JPEG, SVG, Vector etcAll file types
Multiple orders in one goCan place an order for multiple items in one go by ordering all print ready files simultaneouslyNeed to design each product and checkout
Re-orderingRe-ordering becomes very easyFor re-ordering you can use your saved design and place orders
Editing optionsCrop, rotate and few basic editsAdvance editing features such as text, photo editing, QR codes, layer management, background etc.

Who Prefers What?

Factors Influencing Online Print Ordering

Indeed, online print ordering can vary significantly depending on several factors. These factors play a crucial role in shaping the overall customer experience and the success of the online printing service.

Some key factors that influence the online print ordering process include

  • Type of print product being ordered
  • Printing method used
  • Level of design customization offered
  • User interface and experience provided by the online platform
  • Turnaround time and delivery options
  • Pricing transparency
  • Customer support requirement
  • Prints and materials
  • Security and privacy
  • Special offers and discounts

It is essential for online printing service provider to recognize these factors and tailor their platforms to meet the diverse needs and expectations of their customers. By understanding and addressing these variables, online print service providers can enhance customer satisfaction, foster repeat business, and ultimately thrive in the competitive online market.

While both uploading print-ready files and using online designing have their advantages, customer preferences often revolve around factors such as convenience, design control, time constraints, design skills, and cost.

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Customer Preference for Uploading Print-Ready Files

Professional Designers

professional graphic designning

Customers who have access to professional design software and possess design skills may prefer uploading print-ready files. This option allows them to have full control over the design, ensuring the output matches their exact specifications.

Brand Consistency

Businesses and organizations that require brand consistency across various printed materials may opt for providing print-ready files. This ensures that all printed materials adhere to the same design guidelines.

Watch how customers can maintain brand consistency using our Web-to-Print Solution

Large Print Runs

large run printing

Customers with large print runs may prefer uploading print-ready files to streamline the printing process and achieve faster turnaround times.

High-Quality Output

Customers who prioritize high-quality prints, especially for items like marketing materials, brochures, or catalogs, may choose to submit print-ready files to ensure the best results.

Customer Preference for Online Designing

Convenience and Accessibility

Customers who value convenience and accessibility may prefer online designing tools. These platforms offer the ability to create designs from scratch or customize templates without the need for complex design software.

User-Friendly Interface

online design tool

Customers with limited design skills may find online designing platforms more user-friendly and approachable, enabling them to create visually appealing designs without a steep learning curve.

Quick Prototyping

Customers who want to experiment with different design ideas or create quick prototypes before finalizing their print order might find online designing tools more suitable.


Online designing platforms often offer cost-effective options for customers on a budget or those with smaller print orders.

Integrated Printing Services

Some online design platforms offer integrated printing services, allowing customers to seamlessly order prints directly from the same platform.

It’s important to note that customer preferences can evolve over time, and advancements in technology or changes in the market may influence these preferences. For online print ordering businesses, offering both options can cater to a broader customer base and accommodate varying needs and skill levels.

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Customer-Centric Options: Print-Ready Files or Online Designing – Your Choice!

Combination of upload and print and online designer

By catering to individuals with diverse design needs and preferences, you create a more inclusive and accessible platform. Providing both options also enables you to tap into different market segments. Professional designers, businesses, and organizations seeking high-quality, custom prints may prefer the print-ready file option. Meanwhile, individuals, small businesses, and time-sensitive projects can benefit from the speed and convenience of online designing.

Furthermore, offering both choices fosters repeat business and customer loyalty. Satisfied customers can return to your platform for various design needs, knowing they have the flexibility to upload their creations or use online tools for future projects. This versatility strengthens your brand image and establishes your online print store as a comprehensive and reliable resource for all printing requirements.

Save yourself and your customers time with DesignNBuy’s Web-to-Print Solution

Play Video about Web-to-print, also known as W2P or remote publishing

DesignNBuy’s Web-to-Print solution indeed provides a robust platform that allows businesses to offer both Upload and print option and online designing features to their customers. It is a comprehensive system that enables print service providers to create a user-friendly online store for customers to order custom prints.

With the “print-ready files” feature, customers can easily upload their pre-designed, print-ready files directly to the platform. Simultaneously, our web to print online designer also empowers customers with the “online designing” feature. The platform offers a range of user-friendly online design tool features, pre-designed templates, and customization options.

Design N Buy’s Web-to-Print solution streamlines the entire printing process, from design creation to order processing and fulfilment. With features like automated print proofs, real-time pricing, and secure payment gateways, businesses can provide a seamless and satisfying online print ordering experience, resulting in increased customer loyalty and business growth.

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