Product personalization is the business capability of catering to the personal needs and expectations of the customers. For those customers who wish to own an exclusive piece of product or limited stock, they can either opt for custom-made products that are designed as per the instructions and desires of the customers.
Another form of product personalization technique that is widely used in the printing and product personalization category is made-to-order products. These products have a standard format and production method but the customers are given certain customization options that they can pick and choose from to create a unique product.
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