We’re excited to announce the launch of Vzual® Card Studio, the world’s first browser-based 3D visualization platform for smart card design conceptualized by Varius Group and brought to life by DesignNBuy as the technology partner.
Using our deep expertise in web-to-print and real-time 3D visualization, we helped transform their vision into a powerful, fully functional platform that’s set to change how smart cards are prototyped and approved.
Smart card manufacturing is inherently complex, requiring the integration of multiple design elements such as embedded chips, magnetic stripes, hot foils, holograms, UV coatings, and laser engravings. Traditionally, showcasing these features for client approvals has relied heavily on physical prototypes resulting in longer production timelines, higher costs, and limited flexibility.
Vzual® Card Studio addresses this long-standing challenge by offering a fully digital, browser-based solution that brings the prototyping and approval process online. The platform enables manufacturers, designers, and clients to work more efficiently, reducing production delays and minimizing the need for costly rework.
Key features of Vzual® include:
- High-resolution 3D visualization of smart card designs
- Real-time simulation of effects such as foiling, holography, UV spot varnish, gloss levels, and engraved textures
- Interactive card layering, including components such as base material, embedded chips, and decorative finishes
- Instant sharing and collaboration for approvals without the need for physical samples
- Full browser accessibility with no additional software required
“With Vzual®, we’re removing the friction from smart card prototyping,” said Michael Dorner, CEO of Varius Group. “Our goal was to make the approval process faster, more visual, and more professional. DesignNBuy’s technology made that possible.”
As the technology partner behind Vzual®, DesignNBuy played a central role in transforming Varius Group’s vision into a functional, enterprise-ready solution. With our deep expertise in web-to-print infrastructure, 3D rendering, and real-time customization, we developed the interactive engine that powers every layer, effect, and interaction within the platform.
DesignNBuy was responsible for building the backend logic that drives the platform’s dynamic visualizations from configuring multi-layered smart cards to simulating complex finishes such as foiling, spot UV, holography, and engravings with high visual fidelity. The result is a user-friendly, browser-based tool that simplifies a typically technical process into an intuitive design experience.
“It’s amazing what can happen when deep industry knowledge meets the right technology,” said Nidhi Agarwal, CEO of DesignNBuy. “Vzual® is not just a product—it’s a transformation in how card manufacturers operate. We’re proud to be the technology enabler behind it.”
As Vzual® continues to grow, it’s becoming more than just a smart card design tool. It’s a glimpse into the future of how products will be visualized, personalized, and approved in a digital-first world. Faster approvals, better collaboration, and smarter ways to work with clients, right from the browser.
At DesignNBuy, we’re proud to make that future possible. From print to packaging to secure cards, our technology empowers businesses to simplify the complex to turn traditional workflows into intuitive, interactive, and scalable online experiences.
Our role in Vzual® is just one example of how we co-create innovation with industry leaders. We don’t just build software, but we build solutions that solve real problems, enable new business models, and help our clients grow with confidence.
This is just the beginning. The way we design, preview, and sell custom products is changing, and we’re here to help you lead that change.
Because when technology removes the barriers, creativity and growth take the lead.
Got an Idea Like Vzual®? Let’s Build It Together
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