Struggling to get more brochure printing orders through your online print store? You’re not alone.
Even in a digital-first world, custom printed brochures continue to be one of the most trusted marketing tools across industries from real estate to healthcare and tourism. But with growing competition in online printing, simply listing brochures on your website isn’t enough anymore.
You need to optimize the customer experience, simplify design, and market smarter.
So, if you’re an eCommerce print seller looking to increase brochure printing orders, you’re in the right place. In this blog, we’ll walk you through 10 practical and proven strategies to help you sell more brochures online, more efficiently and effectively.
Whether you’re just starting out or already running a brochure printing service, these tips will help you attract more customers, improve the buying experience, and grow your sales.
How to Increase Brochure Printing Orders: 10 Effective Strategies
Here are 10 actionable tips that will help you optimize your brochure printing service and boost conversions through your online print store.
Tip 1: Showcase Real-Life Use Cases and Ready-Made Templates
Customers want more than just product visuals, they want inspiration and assurance that they’re making the right choice. Highlight how your brochures are being used successfully across different industries such as real estate, hospitality, education, and healthcare.
Include high-quality images of completed brochures, share customer success stories, and provide editable templates categorized by industry or brochure type. These real-world examples help potential buyers visualize the end product and give them a head start on their own designs.
This approach builds trust, reduces decision fatigue, and encourages more users especially small businesses and non-designers, to complete their purchase confidently.
Tip 2: Enable Easy Customization with Live 3D Preview
Today’s online buyers expect more than static previews, they want to see exactly what they’re getting. A live 3D preview allows customers to interactively flip through their brochure design, whether it’s a tri-fold brochure, z-fold, or gate-fold layout.
This feature gives users a clear, realistic view of the final product before placing an order. It reduces uncertainty, minimizes revisions, and significantly improves the customer’s confidence in the design process. By offering a visual and intuitive customization experience, you create a smoother path to purchase and drive higher conversion rates.
Tip 3: Clearly Display Paper Stock, Sizes, and Finishes
Clarity is key when it comes to product selection. Many buyers abandon their order simply because they’re unsure about the differences between paper types, sizes, or finishing options.
Make it easy for customers to understand what they’re choosing. Use clear visuals, brief descriptions, and interactive tooltips to explain options such as 100 lb gloss text, matte vs. gloss finish, or folding styles like tri-fold, z-fold, and gate-fold. Incorporate comparison charts or short videos to visually demonstrate how each option looks and feels.
When buyers understand their choices, they’re more likely to complete their purchase with confidence.
Tip 4: Run Limited-Time Offers and Bundle Discounts
Strategic promotions can motivate hesitant buyers and increase the average order value. Offering limited-time deals or product bundles creates a sense of urgency and encourages larger purchases.
Incorporate countdown timers on brochure product pages to highlight active promotions. Provide discounts on bulk orders, such as a reduced rate for orders exceeding 1,000 brochures. Consider bundling brochures with complementary products like business cards or flyers to add value and incentivize upselling.
These small but effective tactics can help convert more visitors and boost overall revenue without requiring deep discounts across your entire catalog.
Tip 5: Show Instant Quotes with Tiered Pricing
Transparent, real-time pricing builds trust and encourages larger orders. When buyers can instantly see how pricing changes based on quantity, paper type, or finishing, they’re more likely to move forward confidently.
Use a dynamic pricing calculator that updates as users customize their brochures. Clearly display tiered pricing options such as 500 brochures for $50 and 1,000 for $75 to highlight the value of ordering in bulk. This not only simplifies decision-making but also increases average order size.
The more clearly you communicate pricing, the fewer barriers there are to checkout.
Tip 6: Offer a “We’ll Fix It” Design Assistance Service
Design errors are one of the most common reasons brochure orders get delayed or canceled like low-resolution images, missing bleeds, or incorrect folds can all cause issues.
Instead of turning away those orders, offer a low-cost file correction service. A simple message like “Not sure if your file is print-ready? We can fix it for you for just $10” builds confidence and keeps the order moving forward.
Make this service visible at checkout and in your FAQs. It’s a helpful value-add that improves the customer experience while reducing reprint requests.
Bonus tip: Integrate automatic preflight checks using brochure design software to flag common issues before the file even reaches your team.
Tip 7: Optimize Your Brochure Product Pages for SEO
If you want more custom brochure printing orders, your storefront must show up when people search online. That’s where SEO makes all the difference.
Start by using high-intent keywords such as custom printed brochures, print custom brochures online, and brochure printing service across your brochure product detail pages. Add these naturally to your page titles, meta descriptions, H1/H2 headings, and image ALT tags.
Go a step further by including an FAQ section with schema markup. This not only answers customer questions but also helps your page appear in Google’s rich results driving more qualified traffic to your store.
Tip 8: Enable Quick Reordering for Repeat Buyers
Brochures are typically ordered on a recurring basis like monthly, quarterly, or seasonally, especially by businesses like real estate agencies, schools, and franchises.
To streamline this process, implement print job management features that make reordering effortless. Allow customers to save and manage previous print jobs within their account dashboard. Add a “Reorder this job” button that instantly pulls up the past order with one click and sends it straight to checkout.
This convenience not only improves retention but also encourages higher lifetime value from your regular clients.
Tip 9: Actively Promote Your Brochure Printing with Email and Retargeting
Don’t rely on customers to find their way back, go after them.
Set up email campaigns that highlight seasonal brochure opportunities or limited-time offers. Use retargeting ads to reach users who visited your brochure page but didn’t complete their order. And cross-sell to past customers who purchased related products like business cards or flyers.
These targeted nudges keep your services top of mind and can significantly increase conversions with minimal marketing spend.
Tip 10: Add Quote and Proof Approval Workflow for B2B Clients
Larger clients don’t just add brochures to cart, they need approvals, quotes, and team coordination.
Support B2B buyers with features like quote request forms, online proof approvals, and role-based dashboards for internal reviews. This workflow reduces back-and-forth, speeds up decision-making, and creates a seamless corporate buying experience.
Offering a structured, professional process builds trust and long-term client relationships.
Pro Tip: DesignNBuy’s web-to-print platform comes with built-in approval workflows and dedicated corporate web to print storefronts to support B2B printing at scale.
Conclusion
Success in online brochure printing doesn’t come from just listing products but it comes from delivering a seamless, confidence-building experience from design to delivery. When you offer visual previews, clear product options, flexible design tools, smart promotions, and a seamless reorder process, you’re not just making it easier for customers to buy, you’re giving them a reason to come back.
Whether you’re catering to solopreneurs or enterprise clients, standing out in a competitive market requires the right tools and a smart strategy. That’s exactly where DesignNBuy makes a difference.
With our powerful web-to-print eCommerce solution, you can bring all of this to life from an intuitive brochure designer and 3D previews to dynamic pricing, file preflight checks, and B2B approval workflows.
Already familiar with what DesignNBuy can do? Then you know how easily these strategies can be implemented. Why not put them to work for your online print store?
Ready to Boost Your Brochure Printing Sales?
Streamline your print storefront and grow orders with our web-to-print solutions
In the meantime, also consider these helpful resources and guides we created for ecommerce print store owners like you:
- How Custom Acrylic Signs Can Boost Your Business Revenue
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- Church Banners and Signs: $2.8B Printing Opportunity Every Print Businesses Misses
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- The Ultimate Guide to Selling Custom POS Display Printing Online
