The clock is ticking… and it is almost time for Black Friday and Cyber Monday 2025!
Like every year, shoppers are prepared to set new records for custom printing orders, custom merchandise, and promotional materials during these days.
According to a survey, 6 out of 10 consumers start their shopping in the month of October and sometimes in early November.
So, if you have not yet prepared your web to print storefront, you are missing out on sales and giving them away to your competitors.
But don’t worry, it’s never too late to start preparing your web to print store for the biggest shopping season of the year.
All you need is a full-proof marketing plan and last-minute BFCM prep tips to make the best out of this sale season for your commercial printing business. The right strategies can help you attract more customers to your web to print store and turn those one-time-sale-shoppers into loyal customers.
In this guide, we will walk you through the most crucial tips that you need to implement into your printing store to make Black Friday and Cyber Monday 2025 your best sales week ever. Whether you are a small custom printing shop or a full-fledged web to print business, these tips will save you from the last-minute stress.
Table of Contents
What Does BFCM Means for Printing Businesses?
Black Friday and Cyber Monday online shopping days are like the Super Bowl days of printing businesses. It is the best time when businesses can promote their deals, skyrocketing the print demand for new packaging orders, promotional large format printing, posters, flyers, and much more.
This is when your printing machines can fire all their cylinders to complete the printing orders. BFCM 2025 is that time when customers will be needing things done faster, i.e., faster customization, faster printing, faster everything, without any hurdles.
Putting it in simple words, BFCM is not just about discounts and better deals for printing companies. It is the time when you can make your printing business stand out with automated design approvals with proofreading, smooth job management, and printing workflow with the right web to print solution, that will speak for your commercial printing business itself.
Faster customization? Check.
Faster printing process? Check
Easy job handling bulk orders? Check
All these being handled by one single web to print software will give you more time to focus on your clients’ needs and deliver their products right on time.
[A] Last Minute BFCM Checklist for Web to Print Business Owners
It is never too late to make smart moves, even if you have not prepared your store for the BFCM online sale. People who have started planning months before the sale season are not the only ones that can do well during BFCM 2025.
So, with only a few weeks left before the big weekend comes, don’t panic, take a moment to step back and make sure your foundation is strong. Every choice you make now will have a direct impact on how many orders you fill and how many repeat customers you get after the rush.
Here is the list of the points you need to look after to nail this sale season.
1. The Earlier, The Better
The early bird doesn’t just catch the worm; it catches the BFCM sales. While major retailers start their Black Friday preparations months in advance, you can still make a significant impact with focused, strategic planning.
- Begin planning your BFCM strategy immediately, focusing on quick wins that deliver maximum impact for your print business.
- Create a detailed timeline working backward from BFCM 2025, identifying critical tasks like inventory checks for popular customizable products, promotional material creation, and technical preparations.
- Prioritize high-impact activities that directly influence conversions, such as optimizing your product personalization software and streamlining checkout processes.
- Set clear, measurable goals for your BFCM sales, whether it’s increasing average order value, boosting repeat purchases from existing B2B clients, or acquiring new corporate customers.
- Rally your team and assign specific responsibilities to ensure everyone from customer service to fulfillment is aligned with your BFCM objectives.
2. Build Consistent Brand Presence Across Channels
Out of sight means out of mind, especially when BFCM shoppers are bombarded with thousands of promotional messages. Your print business needs to stay visible and top-of-mind leading up to the big day.
- Establish a consistent posting schedule across all your marketing channels: website banners, social media, email newsletters, and even print materials for your B2B clients.
- Tease your upcoming BFCM deals without revealing everything, creating curiosity around special offers on customizable products like branded apparel, marketing collateral, or packaging solutions.
- Share countdown posts and sneak peeks of the personalized products you’ll feature during your BFCM campaigns to build anticipation.
- Leverage multiple touchpoints to reach potential customers where they are: LinkedIn for B2B clients, Instagram for visual product showcases, and email for direct communication.
- Maintain brand consistency across all channels while adapting your message to fit each platform’s unique audience and format.
3. Make Some Noise
Silence won’t generate sales. Your BFCM marketing efforts should create excitement and urgency around your print store’s upcoming offers.
- Launch a pre-BFCM email campaign to your existing customer database, highlighting early access opportunities or exclusive preview sales for loyal B2B and B2C clients.
- Create engaging social media content showcasing your best customizable products and the potential savings during BFCM 2025.
- Partner with complementary businesses or industry influencers in the printing and marketing space to expand your reach to new potential customers.
- Consider running small teaser promotions or contests to engage your audience and collect email addresses for your BFCM marketing campaigns.
- Share customer success stories and testimonials featuring your product personalization software to build trust and demonstrate value before the main event.
These pre-launch activities set the stage for a successful BFCM strategy, ensuring your web to print store captures attention when BFCM shoppers start their purchasing journey. The groundwork you lay now will amplify the effectiveness of every dollar spent on your BFCM campaigns.
[B] Prepare Your Web to Print Platform
Your web to print store is your digital storefront, and during BFCM 2025, it needs to perform flawlessly under increased traffic and transaction volume. Even minor technical glitches or user experience issues can cost you significant revenue during this critical period. Let’s ensure your web2print solution is operating at peak efficiency.
1. Optimize Your Web to Print Infrastructure
Think of your web to print store as a physical retail space preparing for the busiest shopping day of the year. Every element needs to be optimized for maximum efficiency and customer satisfaction.
- Conduct a comprehensive technical audit of your B2B web to print storefront or B2C web to print storefront, identifying potential bottlenecks that could slow performance during high-traffic periods.
- Upgrade your hosting plan if necessary to handle the expected surge in BFCM traffic without crashes or slowdowns that frustrate customers.
- Implement caching strategies and content delivery networks (CDNs) to ensure lightning-fast load times even when multiple users are customizing products simultaneously.
- Test all interactive elements of your product personalization software, including design tools, file upload features, and preview functions to ensure seamless operation.
- Back up your entire web to print store and create a rollback plan in case any last-minute changes cause unexpected issues during BFCM.
2. Showcase the Right Customizable Products
Not every product in your catalog deserves equal billing during Black Friday and Cyber Monday. Strategic product selection combined with the right design tools can dramatically increase your BFCM sales by focusing customer attention on high-value, easily customizable items.
- Feature products that leverage advanced design capabilities like custom greeting cards with personalized messages, branded t-shirts and apparel with company logos, or commercial printing materials that businesses need year-round.
- Highlight product categories where customers can see immediate value through real-time customization like business cards, marketing collateral, promotional merchandise, and packaging solutions.
- Showcase products that benefit from interactive 3D visualization, allowing BFCM shoppers to see exactly how their customizations will look from every angle before placing orders.
- Prioritize items with quick turnaround capabilities so you can promise fast delivery during the time-sensitive holiday season.
- Create dedicated landing pages for each major product category with specialized design tools that make customization intuitive even for customers without graphic design experience.
3. Curate Your BFCM Product Selection Strategically
Data-driven product curation ensures you’re promoting items that actually convert during the BFCM sales period rather than guessing what might appeal to customers.
- Analyze your sales data from previous quarters to identify your best-performing customizable products.
- Feature seasonal favorites like holiday greeting cards, custom calendars, branded promotional items, and corporate gift sets that businesses need for year-end marketing.
- Create special BFCM-exclusive corporate printing product bundles that combine complementary items (business cards + letterheads + envelopes) at attractive prices.
- Ensure adequate inventory or production capacity for featured products to avoid disappointing customers with out-of-stock messages during peak demand.
- Highlight products that showcase your product personalization software capabilities, demonstrating the unique value your web to print store offers compared to standard printing services.
4. Perfect Your Product Descriptions for Conversion
Your product descriptions are silent salespeople working 24/7 during BFCM 2025. They need to inform, persuade, and overcome objections without human intervention.
- Write benefit-focused descriptions that speak directly to your B2B customers’ pain points. How will custom packaging elevate their brand, or how will personalized marketing materials increase their customer engagement?
- Include specific technical details that printing professionals appreciate paper thickness, finish options, customization capabilities, turnaround times, and bulk pricing information.
- Incorporate relevant BFCM keywords while maintaining readability and professionalism.
- Add social proof elements like customer reviews, order counts, or “popular choice” badges to leverage psychology and build trust with BFCM shoppers.
- Ensure every description clearly explains the customization process and highlights any special BFCM pricing or bundle deals.
5. Create Frictionless Navigation Pathways
During BFCM, customers are comparison shopping across multiple stores. If they can’t find what they’re looking for quickly in your web to print store, they’ll move to a competitor.
- Simplify your main navigation menu, creating clear category hierarchies for different product types (business essentials, marketing materials, packaging, promotional items, signage, etc.).
- Implement robust search functionality with autocomplete suggestions and filters that help customers narrow down options based on product type, price range, customization features, or delivery timeframes.
- Create a dedicated BFCM landing page that showcases all sale items and special offers in one convenient location, eliminating the need for customers to hunt through your entire catalog.
- Add breadcrumb navigation so customers always know where they are in your web2print solution and can easily backtrack to browse additional options.
- Optimize category pages with clear product thumbnails, pricing information, and “Customize Now” calls-to-action that guide users toward conversion.
6. Simplify the Checkout Journey
Shopping cart abandonment rates spike during BFCM as customers juggle multiple tabs and compare options. Your checkout process needs to be frictionless to capture sales before customers get distracted.
- Reduce checkout to the minimum number of steps possible. Ideally a single-page checkout for returning B2B clients with saved information.
- Offer guest checkout options for new customers who don’t want to create an account during their rushed BFCM shopping session.
- Clearly display all costs upfront including shipping, customization fees, and taxes to eliminate surprise charges that cause cart abandonment.
- Provide multiple payment options to accommodate different customer preferences and international B2B clients.
- Add trust signals throughout the checkout process: security badges, money-back guarantees, and customer service contact information that reassures nervous first-time buyers.
7. Ensure Cross-Device Compatibility
More BFCM shoppers than ever are browsing and purchasing from mobile devices, even for B2B transactions. Your web to print store must deliver an excellent experience across all screen sizes.
- Test your product personalization software on various mobile devices and tablets to ensure design tools remain functional and intuitive on smaller screens.
- Optimize image sizes and formats for faster mobile loading without sacrificing visual quality that customers need to evaluate customizable products.
- Ensure all buttons and interactive elements are thumb-friendly with adequate spacing to prevent accidental clicks that frustrate mobile users.
- Simplify forms and input fields for mobile users, utilizing autofill capabilities and mobile-optimized keyboards where appropriate.
- Verify that your BFCM banners, pop-ups, and promotional elements don’t obstruct content or create difficult-to-close overlays on mobile devices.
8. Monitor and Optimize Page Speed Continuously
Every second of loading time costs your conversions during BFCM. With shoppers moving quickly between stores, slow-loading pages are deal-breakers.
- Use tools like Google PageSpeed Insights, GTmetrix, or Pingdom to identify specific performance bottlenecks on your web to print store.
- Compress and optimize all images, especially product photos and customization templates that are essential but can be bandwidth heavy.
- Minimize JavaScript and CSS files, removing unused code that bloats your pages without adding value.
- Test load times under various conditions: peak traffic, multiple simultaneous customizations, and during complex product configurations.
- Set up monitoring to alert you immediately if performance degrades during BFCM 2025, allowing you to respond quickly before significant revenue loss occurs.
9. Deliver Photorealistic Product Visualization
The ability to visualize customized products before purchasing is crucial in the printing industry. Advanced preview capabilities differentiate your web2print solution from competitors and reduce returns.
- Implement an interactive 3D product preview which gives customers photorealistic previews of their customized products from multiple angles.
- Ensure preview rendering happens quickly even for complex customizations, maintaining the momentum of the shopping experience.
- Allow customers to zoom, rotate, and examine their personalized products in detail, building confidence in their purchase decisions.
- Display real-time updates as customers modify designs, colors, text, or layouts so they can instantly see the impact of their choices.
- Optimize the preview experience for both desktop and mobile users, ensuring the 3D rendering remains smooth and responsive across devices.
10. Implement Transparent Real-Time Pricing
Transparency in pricing builds trust, especially for B2B clients making significant orders during BFCM sales. Real-time pricing eliminates surprises and speeds decision-making.
- Implement instant price calculations that update as customers adjust quantities, select materials, choose finishes, or add customization elements.
- Clearly display BFCM discounts and how they apply to different order quantities or product bundles, helping customers see the value of buying more.
- Show bulk pricing tiers prominently so B2B clients can easily see savings opportunities for larger orders.
- Include customization costs transparently so customers understand the price impact of premium features or complex designs.
- Display shipping costs based on customer location and selected delivery speed before they reach checkout, preventing unpleasant surprises.
11. Leverage Intelligent Automation Features
Artificial intelligence and automation aren’t just buzzwords. They’re practical tools that can significantly improve the BFCM shopping experience in your web to print store while reducing your operational burden.
- Deploy AI-powered design assistance that helps customers create professional-looking customized products without graphic design experience.
- Implement smart product recommendations that suggest complementary items based on what customers are viewing or have purchased previously.
- Automate file validation and quality checks to catch potential printing issues (low resolution, missing bleeds, color mode problems) before orders enter production.
- Consider intelligent pricing optimization that balances competitiveness with profitability during fluctuating BFCM demand.
12. Streamline Order Processing and Production Workflow
Backend efficiency directly impacts customer satisfaction. During BFCM, when order volumes spike dramatically, your fulfillment process can make or break your reputation.
- Automate order processing to minimize manual intervention and reduce errors during high-volume periods, from order receipt through production assignment and fulfillment tracking.
- Implement automated preflight checking that validates customer files against technical requirements, catching issues before they cause production delays or quality problems.
- Centralize order management so your team can track every job from customization through delivery without switching between multiple systems.
- Coordinate with your production team to ensure capacity for handling increased BFCM sales volume without sacrificing turnaround times or quality.
- Set realistic delivery expectations on product pages and during checkout, factoring in BFCM processing times and potential carrier delays.
- Create contingency plans for common issues: production equipment failures, supply shortages, or shipping delays so you can respond quickly without losing customers.
13. Provide Value Beyond Price Reductions
While BFCM campaigns traditionally focus on price cuts, savvy print store owners know that added value often closes sales better than steep discounts alone.
- Bundle complimentary design consultations or file preparation services with product purchases, highlighting your expertise and personalized attention.
- Offer free shipping thresholds that encourage larger orders while protecting your margins better than across-the-board percentage discounts.
- Provide extended guarantees, free proofs, or rush production at no extra charge during BFCM to differentiate your service.
- Create loyalty program incentives where BFCM purchases earn bonus points toward future orders, encouraging repeat business beyond the sale period.
- Package free design templates, brand guidelines, or marketing resources with orders to deliver unexpected value that builds customer relationships.
By optimizing every aspect of your web to print store, you create a seamless experience that converts browsers into buyers and one-time BFCM shoppers into long-term clients. The technical excellence and user experience superiority you build now will continue paying dividends long after Black Friday and Cyber Monday have passed.
[C] Marketing Preparation
With your web to print store optimized and ready, it’s time to focus on the marketing campaigns that will drive BFCM traffic and convert visitors into paying customers. Effective BFCM marketing combines strategic targeting, compelling messaging, and multi-channel promotion to maximize reach and revenue.
1. Craft Irresistible Value Propositions
In the crowded BFCM marketplace, your offers need to stand out and provide clear, compelling reasons for print buyers to choose your web2print solution over competitors.
- Design tiered discount structures that reward larger orders. For example, 15% off orders under $500, 25% off $500-$1000, and 35% off orders over $1000.
- Create time-sensitive flash sales throughout BFCM weekend, offering deeper discounts on specific product categories during limited windows to create urgency.
- Develop exclusive package deals that bundle popular customizable products at prices that feel like genuine bargains while maintaining your profit margins.
- Offer early-bird specials for customers who order during pre-BFCM days, rewarding proactive buyers and smoothing out your production schedule.
- Consider strategic pricing on entry-level products to attract new B2B clients who will hopefully become recurring customers at regular pricing.
2. Re-Engage Your Existing Customer Base
Your current customers already know and trust your web to print store. They’re your easiest conversions during BFCM 2025, yet many businesses focus exclusively on acquiring new customers.
- Segment your customer list based on purchase history, order frequency, and product preferences to deliver personalized BFCM campaigns that resonate.
- Offer VIP early access to your BFCM sales for loyal customers, making them feel valued while generating early revenue before the main rush.
- Create special loyalty discounts that go beyond your general BFCM offers, rewarding customers who’ve chosen your B2B web to print storefront repeatedly.
- Re-engage dormant customers with “we miss you” campaigns highlighting what’s new in your product personalization software and offering special comeback incentives.
- Send personalized product recommendations based on previous orders. If a client ordered business cards last year, remind them it might be time to refresh their supply with a BFCM discount.
3. Execute Targeted Email Marketing Sequences
Email remains one of the highest ROI channels for BFCM marketing, especially in B2B contexts where decision-makers rely on email for business communications.
- Build a multi-touch email sequence starting two weeks before BFCM: announcement email, sneak peek of deals, early-bird access, main BFCM blast, last-chance reminders, and Cyber Monday follow-up.
- Segment your email list to deliver relevant messages. Corporate clients receive different messaging than small business owners or individual customers.
- Craft attention-grabbing subject lines that cut through inbox clutter during BFCM, when recipients are flooded with promotional emails.
- Include clear, prominent calls-to-action that drive recipients directly to featured products or your BFCM landing page in your web to print store.
- A/B test different email elements (subject lines, imagery, offer framing, send times) to optimize performance as your BFCM campaigns progress.
4. Add Interactive Elements to Your Promotions
Gamification transforms passive shopping into active participation, increasing engagement, and creating memorable experiences that set your print business apart.
- Create a “spin the wheel” promotion where customers can win varying discount percentages (10%, 15%, 20%, or 25%) on their BFCM purchases.
- Implement scratch-off discount reveals where customers must engage with your web to print store to discover their personalized offer.
- Design progressive discount structures where customers unlock better deals as they add more products to their cart or reach spending thresholds.
- Launch a BFCM scavenger hunt across your website where customers find hidden codes that stack for additional savings.
- Create social media contests where customers can win free customization services or premium product bundles by sharing, tagging, or creating content related to your print business.
5. Amplify Reach Through Social Media
Social media amplifies your BFCM reach, builds anticipation, and drives traffic to your web2print solution through visual storytelling and community engagement.
- Develop a content calendar covering the entire BFCM period with a mix of product showcases, customer testimonials, countdown posts, and deal announcements.
- Create platform-specific content: professional product highlights for LinkedIn targeting B2B clients, behind-the-scenes production content for Instagram Stories, and quick-tip videos for Facebook.
- Leverage paid social advertising to extend your reach beyond organic followers, targeting specific industries or business types that align with your customizable products.
- Encourage user-generated content by running contests or featuring customer designs created with your product personalization software.
- Use social proof by sharing real-time sales notifications, customer reviews, and order milestones during BFCM to create FOMO (fear of missing out).
Strategic BFCM marketing ensures that your optimized web to print store receives the traffic it deserves and that visitors arrive primed to convert. By combining compelling offers with multi-channel promotion targeting both new prospects and existing customers, you maximize the return on your BFCM strategy investment.
[D] Conversion Optimization
Driving traffic to your web to print store is only half the battle. The real BFCM success comes from converting visitors into paying customers and maximizing the value of each transaction. These conversion optimization strategies will help you extract maximum revenue from your BFCM traffic.
1. Increase Transaction Value Through Strategic Bundling
BFCM shoppers are already in buying mode. Strategic bundling encourages them to purchase more while feeling they’re getting exceptional value.
- Create “complete branding kits” that bundle business cards, letterheads, envelopes, and compliments slips at a package price lower than purchasing individually.
- Develop industry-specific bundles (restaurant marketing package, retail grand opening bundle, real estate agent starter kit) that address complete business needs.
- Offer “buy more, save more” quantity tiers on popular customizable products to encourage bulk ordering from B2B clients stocking up for the year.
- Bundle complementary products that customers might not have considered separately (custom packaging with branded stickers and thank-you cards).
- Display the savings prominently when customers select bundles, reinforcing the smart decision they’re making during BFCM 2025.
2. Enable Flexible Payment Solutions
B2B clients making significant purchases during BFCM sales often appreciate payment flexibility that eases immediate cash flow concerns.
- Integrate buy-now-pay-later services like Affirm, Klarna, or Afterpay that allow customers to split payments without interest when purchasing from your web to print store.
- Offer net-30 or net-60 payment terms for established B2B clients with good payment history, removing a barrier to larger BFCM orders.
- Accept a wide range of payment methods including credit cards, PayPal, digital wallets, and ACH transfers to accommodate different customer preferences.
- For significant orders, consider deposit-based payment structures where customers pay a percentage upfront and the balance before shipping.
- Clearly communicate all payment options during the browsing experience so customers know flexible terms are available before they reach checkout.
3. Maximize Revenue Through Intelligent Recommendations
Every customer interaction during BFCM represents an opportunity to increase transaction value through thoughtful product recommendations.
- Display “customers also bought” recommendations featuring complementary products that enhance the items already in the customer’s cart.
- Suggest premium upgrades during the design process: thicker card stock, special finishes, or expedited turnaround for modest additional charges.
- Implement exit-intent popups that offer small additional products at special prices when customers are about to leave your web to print storefront.
- Train your sales team (if handling phone or chat inquiries) to identify cross-sell opportunities naturally without being pushy or aggressive.
- Use your product personalization software to suggest design enhancements that improve final product quality while increasing order value.
4. Provide Round-the-Clock Intelligent Support
During BFCM, when your support team is overwhelmed and customers shop at all hours, intelligent chatbots ensure no inquiry goes unanswered.
- Implement chatbots that can answer common questions about product specifications, customization options, BFCM discounts, shipping timeframes, and order tracking.
- Program bots to assist customers through the design process in your web to print store, offering guidance on file requirements, color selections, or layout decisions.
- Set up the chatbot to seamlessly escalate complex issues to human support staff when necessary, ensuring customers never feel stuck talking to an unhelpful robot.
- Use chatbot interactions to gather customer information and preferences, qualifying leads that your sales team can follow up with after BFCM.
- Analyze chatbot conversation data to identify common pain points or questions, allowing you to improve product descriptions or add helpful content.
5. Build Confidence Through Clear Return Policies
Purchase confidence drives conversions. When BFCM shoppers know they have recourse if something goes wrong, they’re more likely to complete their orders.
- Clearly communicate your satisfaction guarantee and return policy throughout your B2B & B2C web to print storefront, especially on product pages and during checkout.
- Extend your normal return window for BFCM purchases, giving customers extra time to evaluate their customized products.
- Simplify the return process with prepaid return labels and straightforward online return request forms.
- Train your customer service team to handle returns graciously, viewing them as opportunities to build long-term relationships rather than lost sales.
- Consider offering free reprints rather than refunds when quality issues occur, maintaining the customer relationship while controlling costs.
By implementing these conversion optimization tactics, you ensure that the traffic generated by your BFCM marketing campaigns translates into maximum revenue. Each strategy works synergistically with your optimized web2print solution to remove friction, build confidence, and encourage larger purchases from BFCM shoppers.
Final Thoughts: Make This BFCM Your Most Profitable Yet
Black Friday and Cyber Monday 2025 presents an unprecedented opportunity for print store owners to boost revenue, acquire new B2B clients, and strengthen relationships with existing customers. While the timeline might feel compressed, the last-minute preparations outlined in this guide will position your web to print store for success.
Remember that BFCM isn’t just about deep discounts. It’s about delivering exceptional value through optimized shopping experiences, strategic marketing, and seamless fulfillment.
No matter if you are running a B2B and B2C web to print storefront serving corporate clients or a small scale B2C web to print storefront, these tips are a roadmap for increasing the success ratio during this critical sales opportunity.
Don’t let BFCM pass without capitalizing on the year’s biggest shopping event.
Start implementing these tips today and enjoy the amazing features like AI-powered design tool, job management, printing workflow and much more with DesignNBuy. Your future self (looking at post-BFCM sales reports) will thank you for the effort you invest in now.
The difference between a good BFCM and a great one often comes down to preparation and execution. With the right web2print solution like DesignNBuy supporting your operations, you can handle increased volume without compromising quality, deliver exceptional customer experiences without overwhelming your team, and maximize revenue without sacrificing profitability.
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