Not just consumers, but even brands are into customized products so much that they are looking for every possible product to customize, and one such product that is rising in personalization is the water bottle. Therefore, if you’re interested in tapping into that market, now is the time.
Product Customization Market Status
Product customization is no new concept to drop your jaw and go in awe. Its been around for decades and today its market is booming at a Compound Annual Growth Rate (CAGR) of 10.8%. Hence, by analyzing the increasing demand for customized products, the Global Product Customization Software Market is expected to grow from USD 1.02 Billion in 2022 to USD 2.48 Billion by 2030.
While many of us still believe that product customization is used only by people, it turns out that in the present times, it’s the brands that are more into customization as it acts as an excellent marketing tool for their business.
For example, customizing a simple water bottle with a brand logo and tagline can turn into a marketing tool for businesses which is what encouraging more and more brands today to leverage the benefit of product customization.
Thus, the market of product customization is thriving and we will see more of it in the future.
The Trend of Customized Water Bottles
It is quite natural to wonder how a water bottle can promote a business. Well, it is when your business logo, name, and tagline printed water bottles reach customers and people notice you and even keep you in their minds.
Since water bottles are something that is used by people of all ages on a daily basis, it is one of the simplest, most creative, and most effective ways to promote a brand.
Increasing awareness of environmental hazards has led to the widespread use of reusable water bottles to replace single-use plastic bottles, which can also be customized with names or designs of their choice.
The market of customized reusable water bottles which was valued at USD 8.64 billion in 2021 is now expected to grow at a compound annual growth rate (CAGR) of 4.3% between 2022 and 2030.
Why and How Custom Water Bottles Make a Great Marketing Tool?
Due to their affordability and creative potential, custom water bottles have become a popular marketing tool. So, let’s see why business owners and print service providers must also consider investing in custom water bottle designs.
1. Free mobile advertising
The more mobile your advertising is, the more will it reach people. Since water bottles are so handy, people carry them everywhere from the gym, and office, to even meet-ups, and are sometimes even passed around and shared with others.
Thus, a water bottle; sporting a company logo can go a long way – without paying a cent for mobile marketing compared to the reach one gets by investing in internet ads, print space, or radio time which take up a big chunk of advertising money.
2. Lesser investment, wider reach
TV, print ads, radio, paid advertisements on the internet, needless to say, how expensive they are and one has to pay again and again for running them. While customized water bottles are good to go forever and hence they are way cheaper than most forms of advertising and can expose a brand to countless eyes for such a minimal investment.
Hence more companies have started taking advantage of it by advertising it as giveaways during fundraisers, charity events, sponsorships, and parties.
3. Provides uniqueness & great customizability
The trait of uniqueness is expected in everything today be it people or products. With the customization feature in water bottles, you can provide your customers with not just the ability to stand out among the crowd but also the freedom to show their creativity as well.
As far as the customization is considered, there is no limit to it as it doesn’t matter whether the bottle is 12 or 20 ounces, there is enough room to advertise a brand and make an impression that lasts. Almost every inch of the bottle is advertising space. One can easily endorse logos, messages, images, text, or any design on the front, back, or around the cylinder.
4. Longer-term brand recall
Customized water bottles once purchased, stay with the customer forever until lost which means a company’s identity stays as well. Unlike single-use plastic bottles which are tossed into the dustbin after usage along with which a company’s logo goes too, a customized water bottle that is reusable keeps reminding the customer about the brand and its existence.
Moreover, with print, radio, and other modes of advertising, the customer often forgets about the brand easily but since the customized water bottle stays and goes with the customer every time, everywhere, the customer won’t be able to forget the brand and instead, they will be reminded about the brand all the time.
5. Serves as a token of remembrance
Customized water bottles can prove to be a very thoughtful and useful gift that you can offer as a birthday return gift, bachelorette gift, graduation ball, or baby shower present, etc. which will remind the user about the brand every time.
6. A foolproof marketing tool
Print marketing carries the risk of getting lost or torn, while in digital marketing the competition is so fierce that every second someone is advertising their brand and hence the chances of staying in the minds of customers are very low in both, but the customized water bottle is a foolproof solution meaning it will remain intact and keep doing its job i.e. marketing without the need of re-investment in any form – time, money or resources. Here’s everything you need to know about digital marketing for your printing business.
7. Promotes healthy habits
With growing pollution and environmental hazard, it is time to ditch the plastic and switch to eco-friendly solutions and since customized water bottles are of metal, glass, aluminum, or stainless steel, it is one of the best ways to encourage people to use products that are safe for both the environment and the health.
Also, with customized and attractive designs, texts, and prints, water bottles can turn out to be successful in motivating people to drink fluids and stay healthy.
8. Elevates company image
There’s no easy and creative way of advertising a brand to a wide audience in such a minimal amount as using custom-printed water bottles. It gives a platform for brands to advertise their brand image in a way that customers trust them. Like by adding a message related to health or drinking water, a brand can express how much they care about the customers.
How To Sell Custom Water Bottles Online? A Step by Step Guide
So, it is clearly evident from the figures that customized water bottles are trending, and hence it is a profitable business if you are planning to step into it.
Once decided that you want to sell customized water bottles and there’s no looking back, you can start it the very instant. However, if you do want to follow a process then here it is.
Step 1 : Market Research
Start with market research. Study the competitors, and plan out a strategy.
Step 2: Target Audience
Decide your niche. Fix your target audience and prepare a budget.
Step 3: Go Online
Build your online presence. Get your website designed and integrate the most important weapon for custom water bottle business i.e. an online design tool.
Step 4: Promte
Start promoting your business and keep everything in check.
Things to Keep in Mind When You Start Selling Custom Bottles Online
Although generally, there are a lot of things to keep in mind while selling online, if the product is custom water bottles, then there are a few pointers that must never leave your head and they are:
- Make sure that the online design tool that you planning to incorporate has all the necessary features, especially the customization one in the best possible way because it will be so that people will come to your store more than anything else.
- Keep it reasonable. Just because you are offering the benefit of customization, doesn’t mean you have to charge them way more than the market value.
- Make sure your online presence is stronger and smarter.
- Check whether all other necessary functions and factors required for online sales like the navigation of your web store, shipping, payment gateways, order management, etc. work well and good so that customers won’t face any trouble while customizing and ordering their water bottle or else they will leave you halfway and approach your competitor.
Is Selling Customized Water Bottles Online Worth in 2023?
Indeed anyone would be worried before investing in a business like a customized water bottle thinking that is there a market for it.
Will it be profitable? Well, guess what, the market for customized water bottles is booming and the future is definitely bright for it because no such technology has been raised to replace water bottles yet.
And since customization is and will be a trend for years to come, there is nothing to be scared about.
You can confidently set your foot into it with the help of an online design tool from a trusted web-to-print solution provider like Design’N’Buy, and we guarantee you that your custom water bottle business will leave its mark on both the market and in the hearts of the customers forever.
Like what you’re reading?
Check out some of our other great content here:
Most Frequently Asked Questions and Their Answers
To stand out, focus on unique designs, high-quality materials, and customization options that allow customers to personalize their bottles. Additionally, consider offering eco-friendly options or incorporating innovative features to create a competitive edge.
Start by defining your target audience and crafting a strong brand message. Utilize social media platforms, influencer collaborations, and targeted online advertising to reach potential customers. Consider offering discounts, hosting giveaways, or partnering with relevant events or organizations to increase brand visibility.
Yes, it’s important to ensure compliance with intellectual property laws. Avoid using copyrighted logos or designs without permission. Additionally, familiarize yourself with labeling requirements, safety regulations, and any applicable local or international laws related to the production and sale of water bottles.
Opt for secure packaging materials such as bubble wrap or foam inserts to protect the bottles during transit. Use appropriate box sizes to prevent movement and minimize the risk of damage. Label the packages clearly and consider adding branding or personalized touches to create a positive unboxing experience for customers.
Do you have any more questions? Contact our experts
Last updated 12 July 2023.