Digital Marketing BootCamps with Joanne Gore
Drive website traffic, build awareness and generate higher revenue from your web to print business
Unlock Potential of Your Print Business
In collabration with Joanne Gore: Helping PSPs to Learn and Implement Digital Marketing Strategies for the Success of their Online Print Business
When we asked more than 3000 PSPs, what is your biggest motivation to go online with your print business, 47% responded by saying, to get new customers. But most of the responded said they do not have knowledge or expertise to setup their website effectively to attract visitors.
So we’re taking a deep dive into how to effectively use digital marketing strategies (SEO, Social Media, PPC etc.) for online print businesses to win new customers by converting their website visitors into paying customers. On this mission, we are collaborating with an amazing guest: Joanne Gore, who is a digital marketing expert with 30+ years of experience in working with printing industry. Joanne will be conducting a digital marketing bootcamp series for our customers.
What All be Covered in This Master Course ?
BootCamp1
Orientation and Fundamentals of Marketing
Jan 17th, 2022 | 10 AM ET | 3PM GMT
- Introductions to Digital Marketing
- Why digital marketing is essential for your Web-to-Print success
- Digital Marketing Channels that you can use
- Q & A with Joanne Gore
BootCamp 2
Strategy Formulation & Result Analysis
Feb 1st , 2022 | 10 AM ET | 3 PM GMT
- Learn to build, run, strategize, analyze, optimise and measure digital marketing
campaigns - Understanding SEO VS SEM
- Understanding on Meta Title and Description, Creating Search Friendly Content, Hashtags, etc.
- Setting up and using analytics to track and Measure Website Traffic and Results
- Software recomendations
- Q&A with Joanne Gore
BootCamp 3
Advertising and Media Spend
Feb 15th, 2022 | 10 AM ET | 3PM GMT
- Managing your media spend
- Understanding of different paid marketing channels
a. Google AdWords and Display advertising
b. Facebook and Instagram Ads
c. LinkedIn Campaigns
d. YouTube - Q&A with Joanne Gore
Workshop
Practice What You Learn
March 1st, 2022 | 10 AM ET | 3PM GMT
- Quick quiz on the previous session & recap
- Real time example and implementation of strategy using a demo print website.
- Group-based breakouts & discussions
- Q&A with Joanne Gore
