Term

Currency Localization

Currency localization is a marketing tactic that is used by marketers to provide a seamless buying experience to their customers. For businesses that have a global online business, they would often give customers to see prices and customization charges of print in their own local currencies.

For instance, if a customer orders a print service from India, they will see the prices in Rupees where as a customer from the USA will see it in dollars and a customer from the UK will see it in pound sterling. While the website used by all the customers might be the same, the currency localization feature enables marketers and brands to provide personalization and localization edge to their businesses with currency localization tactics.

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