Multichannel sales as the name suggest is a business tactic to create an increased market reach by selling products via multiple channels. For instance, there are certain businesses that have dedicated websites, offline stores as well as products listed on various marketplace or multi-vendor platforms.
There are also many who create stores on different social media platforms and gain optimum market coverage for customers to gain access to their products and business. This tactic is employed by marketers to increase their brand visibility and to provide customers easy access to their brand by listing their products on all possible channels. This tactic is also used to create a hybrid model where customers can buy online and pick up from stores.