Term
Theme Management
To create a uniform experience for the users, e-commerce platforms usually connect images, content and media with similar patterns and those patterns are usually known as themes. These themes are strategically designed based on the target audience and their persona.
These themes can also change based on the end goals that an organization wishes to target with its web platforms. The strategic analysis of the theme selection, its placement and its alignment with the goals of the organization is what happens in theme management. All the components that create a particular theme are compiled, placed and strategically delivered to customers with the theme management.
