Up-selling or up-sell is a digital marketing tactic that marketers employ in an e-commerce platform. To increase the sales and revenue of the platform, marketers often employ up-selling in which they suggest better products to the customers that can provide them with better results or monetary benefits.

These activities are strategized and curated by marketers, and up-selling can be enabled in a platform with the help of Artificial Intelligence or marketing automation solutions. These platforms prompt users to upgrade to a better option based on their current choices and try to convert them into buying products or services that are high in value and revenue to the business.

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