Technology has bought revolutionary changes in the way people shop today. Tech-savvy people prefer to shop from their home rather than driving to physical stores to place an order for services or products. Even businesses are opting for online solutions which give them flexibility to place order from their offices. One such service that people prefer to be available at their fingertips is web-to-print.
Web-to-print is effectively the use of websites in the print business. It allows people to submit, preview and print their own material online via easy-to-use interfaces on the website.
The explosive adoption of Internet and technology by people has enticed printing business owners to leverage the full potential of this medium to increase their revenues. As per reports,the global market for web-to-print software is projected to reach $869 million by the year 2017.
Web-to-print offers various advantages for print service providerssuch as enhancing customer relationships, reducing costs, and fast production of marketing materials, just to name a few.
Let’s have a look at the benefits it provides to the end users:
It is Fast
Traditional print workflow, irrespective of the amount of work (250 business cards or 10,000 flyers),is time-consuming, whereas web-to-print workflow requires only a few stages. Thus, the time a customer waits from order submission to final delivery is greatly reduced with web-to-print, making it ideal for tight deadlines.The client is not required to meet face-to-face with the printer either.He is presented with different templates, from which he can choose the one that suits his needs and business goals, fill in the details, and download print proof in an instant. By creating pre-approved print-on-demand pieces, the normal approval process is eliminated, and turnaround times considerably reduced.Moreover, it gives them instant online quotes for different templates. It also automates the estimated cost of printing material by including the cost of elaborate finishing, shipping and other personal requirement by the client, thereby giving the client instant quotes. The delivery of the printed material is likewise automated.
It Offers Printed Products at Competitive Rates
In a traditional printer-customer relationship, the printer is in charge of the printing process in general, but web-to-print technology ensures that the printer takes a back seat and is only in charge of processing the print order and shipping the prints to the customer’s address. The customer is in charge of every other activity. It reduces the in-house cost and thus delivers customer’s orders at very competitive rates.Web-to-print stores allow businesses to allocate marketing collateral without the need for bulk buying, warehouse storage and other costly overheads, thereby, reducing inventory and administrative costs.By designing and approving a product in advance it also drives down production costs for the order.Self-service orders, thus, save you money.
It is Convenient and Flexible
Digital printing stores present potential customers with online catalog of products, thereby giving them the facility to order from their homes. A customer can choose the design as per their interest from a wide variety of designs available and easily place the order online specifying the delivery time as per the urgency.If you have setup a new business and are looking for professional business cards, all you have to do is visit one of the online stores, browse through the catalog that is divided into several categories to make it easy for you to locate designs of your interest, place the order online, specify the delivery date and you are done!The greatest benefit of web-to-print is the ease with which documents can be changed and altered, even at the last minute.
Traditionally, this would require another trip to print house, but with web-to-print the entire process can be done online. If future revisions are needed, such as an updated business logo, it is easy and very convenient for the end-user. They only have to change the template and place the new order.
A web-to-print store also offers the feature of easily monitoring the progress of one’s order. These storefronts also provide the flexibility to adjust quantity, shipping locations and delivery dates.
Ability to Order and Design from Smartphones
Smartphones and tablets have quickly become the standard form of computing and connecting in the last few years. Web-to-print stores give customers the benefit of designing and ordering marketing materials from their mobile devices.With Internet-enabled mobile devices in their hand, customers can place orders as per their convenience. This facility by web-to-print stores is the biggest advantage for those with busy schedules.With this feature users can:
Utilize one-click order approval
Search, shop and ship on-the-go
View order status and package tracking
It Empowers Customers to Have Customized Designs
With the proliferation of social media and online publishing, styles and trends change faster than ever. Web-to-print stores permit customers to create and edit customized designs as per their requirements.Some stores allow users to design a unique product that can be built with a range of new features added to a standard template. Others offer minor customization options.Some web-to-print stores also allow customers to upload their own designs and include it in business cards, flyers or any other marketing collateral they need for their business, thereby offering personalized experience to their customers.Product customization gives customers the satisfaction of creating, editing and approving their printing projects themselves.
These are just some of the many benefits that customers can experience from web-to-print technology. As technology evolves, there will be perceptible improvements in this technology, thereby offering more advantages to you.
Nidhi, a visionary with 10+ year of experience, is profound business acumen and a management capability backed by strong technological background. She plays a strategic role in the company defining the road map for all innovations & her comprehensive problem solving skills have led to many successful online print businesses. Known for her hands-on approach, Nidhi’s leadership style and her journey so far has been commended at many renowned platforms.
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