Order fulfillment is an e-commerce process of readying a product for shipping and delivery to customers. Since most of the delivery happens through a courier partner, certain packaging aspects need to be fulfilled to ensure that the product is delivered to the customer undamaged.
Apart from that, there are also certain industries where businesses sell combo products or services. So, the business will also have to create the combo packaging and that also is a part of the fulfillment.
Apart from the standard product packaging, there are also certain norms and packaging materials of every marketplace that sells online. Since such an e-commerce marketplace handles the delivery and shipping of the product, certain fulfillment processes need to be followed to ensure that the product is shipped to the customer.