Once an order is placed on a website, it can take anywhere from a couple of days to weeks before the customer can get the delivery of the product. During this period, there are certain processes and links set up for customer to track their order progress. All these processes and functions fall under the category of order tracking.
To keep the customers informed, right from the product is packed for delivery to shipping to delivery, all these actions when completed or initiated are informed to the customers. These messages are conveyed via emails and most e-commerce marketplaces also have an order tracking web page for customers to check their progress.
After the product is shipped, the delivery partner also provides updates on the delivery date, progress and other such delivery updates such as out for delivery, delivery code and time. All these processes are set up to ensure that customers stay in the loop.