In the e-commerce industry, product comparison is a feature that enables customers to compare 2 or more products at a time. It is a type of product representation where customers are provided with a detailed view of product features and functionalities. Different businesses use different comparison methods where some start with the similarities and then move to the differences while many give a simple comparison of side-by-side features.
Normally, product comparisons are conducted between products of similar nature but when the products have different prices or are from different suppliers. This comparison helps customers in making informed-decision by helping them understand what a product supplier is giving in a product at a certain price and which product better fits their requirements or budget.