Visit us at Hall-9, Booth-E1 @ Print Pack 2017, 04-08 Feb 2017, Greater Noida, India

Blog / 4 great reasons why online product designer tools are so popular
Monday, September 23, 2013

We have been hearing good things about product design tools that are being offered by online merchants to their customers to personalize the products before ordering online. Quite a number of merchants, especially apparel store owners and printing services providers are using these tools to improve customer engagement and their customer services.

Let’s take a look at 4 reasons why such product design tools (for personalizing mobile covers, caps, cups, mugs, bags, pillow, sweatshirt, hoodies, jersey, t-shirt etc) are scaling the popularity charts:

1. It gives merchants the edge

E-commerce is a highly competitive domain, and although very lucrative, it’s not easy to stand out from the crowd in this domain. Your business needs to compete with the best in the industry, who more often than not are selling similar products and services. The use of design software makes sure that you are able to differentiate your online business from that of your competitors. With the help of this software, your customers will be able to personalize their designs. Whether you are selling a mug or a t-shirt or something else, this software will make sure that your customer can imprint their own designs on these products. This helps your business grab more eyeballs.

2. A complete e-commerce solution

The online product design tool is generally plugged-in with e-commerce store that allows merchants to sell personalized products online. This tool could build and integrated over any e-commerce platform. All you need to do is search the market and find a tool that is built over the platform you want.

These e-commerce solutions can be built to sell all kinds of products. So, you need to figure out the personalized products you want to sell or find a tool that can help you offer users the option to personalize products that your store is already selling. To put it simply, you can either get a brand new store, or integrate your existing store with all the features needed by customers to personalize and purchase your products with the kind of design they want.

3. Get rid of the designing burden

Say for e.g., you are an apparel merchant, who wants to make sure that the designs of the hoodies sold on your site, conform to the likes of your target audiences. As can be imagined, this is a difficult task, and not all the choices on your site will be actually liked by your customers. In such a case, online hoodies design software is a great choice for your site. The software will ensure that customers are able to design hoodies of their choice. As a merchant, you really don’t have to worry about picking the right design, that job is left to your customers. That is a big burden off your shoulders, and you can focus on the more important things that will help your business grow.

4. This software is not very expensive

Whether you are a merchant who is just starting out, or somebody who wants to try something new or somebody who wants to offer his customers a unique offering, you can try out design tool software that matches your requirements and ready to use and is not very expensive. Also, such software offers very high returns on investment. This means you have a win-win situation on your hands. In the cut throat world of online business, you need to innovate all the time, to make sure you are one up over your competition. The use of an all in one product design software allows you to do just that.

The Wrap

As far as popularity is concerned, there is absolutely no doubt that such tools are getting more attention day-by-day. And there is also no doubt that these tools will deliver some great returns, but that’s only if you have a plan in place. You don’t need to choose such a tool just because everybody else is using it. You need to make use of this tool, if you think your customers will appreciate the fact you are offering them a chance to design the product that they want to purchase.

If you do decide to go ahead and to make use of product design tool, make sure that you pick something that has everything you want. More importantly, the tool that you choose needs to offer every feature in the book to help customers create designs of their choice. There are some people who prefer using a template for their designs; therefore, you must also make sure that the software caters to such people as well. Everybody must be able to use it without any problems whatsoever. You want people to have fun while personalizing their products with their kind of design. If they face problems or find that the software isn’t very easy to use, it will bring down the credibility of your site. This in turn will affect its revenue generation and its ability to earn profits. So choose the right product design tool to earn the returns you are looking for.


CEO and Co-founder at Design'n'Buy.