The research study by Technavio on the global personalised gifts market for 2017-2021 states that “The global personalised gifts market size is expected to reach USD 31.63 billion by 2021”. The Americas are predicted to be the leading regional segment, generating both the highest revenue and maximum incremental growth through the forecast period, with other continents showing similar growth curve.
Following the trend, one of the biggest global online marketplace for gifts and promotional products Etsy reported that more people are searching their website for personalised gifts in 2019, compared to the same period last year — a 22% year-over-year increase!
What this means for manufacturers, suppliers and distributors of the garment, promotional and gifting industry?
- If you are selling gifts but do not sell personalised gifts then you are missing out on 43% of the market.
- If you are selling personalised gifts but not photo gifts then you are missing out on 32% of the personalised product market.
- If you are selling photos gifts but not apparels then you are missing out on 29% of the market.
That’s interesting, right? So why leg behind, when all that you need is just to upgrade your website to enable your customer to personalise the stuff you sell, and then a printing facility or a drop-ship vendor that can help you fulfil personalised orders.
And that’s what, we at DESIGN’N’BUY help our customers to achieve, i.e. cover that missing 43% market with an online storefront setup where they don’t just sell blanks, but delight their customers by offering product personalisation design tool that is 10x easier to use than Photoshop®.
DESIGN’N’BUY web-to-print solutions supports personalising all sorts of photo products such as wall art, photo greeting cards, photo calendars, photo books, photo boxes, wooden gifts along with irregular shaped gifting products like key-chains, glass ware and printeriors. Our advanced photo upload feature allows users to upload photos from their desktop or mobile devices along with photo import from social media accounts and 3rd party image repositories. Once a photo is added to design, users can even crop it in interesting shapes like heart, cloud etc. and apply effects. For apparel decorators and uniform manufacturers, it can even limit users to upload logos with auto color detection, color mapping with supported PMS for screen printing. What more? It even offers live embroidery preview for products with embroidery support like t-shirts, office shirts and caps.
And on top of all these, you can integrate the product catalogue of suppliers of your choice, for example SanMar, Alphabroder and auto push orders to drop-ship vendors for order fulfilment.
So, don’t run your business the traditional way anymore. Adopt DESIGN’N’BUY one-stop Print Commerce solution that can directly integrate into your existing online store and turn your standard eCommerce store into an self-service personalised merchandise store without the hassle of migrating your store or adopting a new technology.
For more details, contact our experts at www.designnbuy.com