When India-based online travel website MakeMyTrip launched an online gourmet delivery service early May 2020, it was clear that the new norm is pivoting to supply essential food and beverage requirements during the pandemic. Businesses are increasingly and services to market themselves and improve sales in these uncertain times. For eCommerce stores, especially, on demand printing is a great way to increase conversions.
What is Print On Demand (POD)
That means when you sign up with a POD platform, they take care of everything for you. Let us understand this in detail. You can think of POD as a type of drop-shipping business model in which the merchant is not in charge of the inventory management and shipping. For example, your eCommerce store sells customization print products such as t-shirts or coffee mugs. In the POD business model, there is no physical inventory. But even still, POD businesses still require an outbound logistics strategy to ensure their product gets to the customer. Although consumers can customize these products and place an order on them, you will never handle inventory management, shipping, and fulfillment.
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