Although nothing can match the depth of a mother’s love, Mother’s Day is the perfect opportunity to show our mom how much she means to us, and what can be a better way than gifting her a personalized gift?
So, here we present to you a list of the top 10 Mother’s Day Gifts that you can put up on your web-to-print store to help everyone looking out there for a personalized and customized Mother’s Day gift.
Table of Contents
Mother’s Day is a holiday celebrated in many countries around the world to honor and show appreciation for mothers and mother figures. It is usually celebrated on the second Sunday in May in the United States, Canada, and many others, while some countries celebrate it on different days.
Mother’s Day is typically celebrated by giving cards, flowers, and gifts to mothers and mother figures. Many families also celebrate by having a special meal or spending quality time together.
It is a special occasion to express gratitude and love and to celebrate the amazing women who have played the role of a mother, whether it’s our biological mothers, stepmothers, grandmothers, or other mother figures. Therefore, personalized gifts are a great way to express our love and appreciation for mothers.
In this blog post, we’ll share the top 10 print products that you can offer on your web to print storefront to create customized Mother’s Day gifts.
So, as a print store owner, if you want to attract new customers and increase sales then Mother’s Day is the perfect occasion for you. But, let’s understand first, why you must roll out Mother’s-day themed e-commerce print products and which ones you should put up.
Why Personalized Gifts Are The Perfect Choice For Mother's Day?
Personalized gifts are thoughtful and meaningful. They show that you put time and effort into creating something special for your mom. Plus, they are unique and one-of-a-kind, making them even more special.
Now since like earlier, one hardly has time to make handmade cards and gifts like we used to do in childhood, personalized products make it easier for those to do the same with their touch but in the smartest way.
Why Roll Out Mother's Day-Themed Print Products in 2023? Is It Worth It?
Gone are the days when the only gifts that people bought were kitchenware or home decor for their mothers.
Today, personalization is the new love and people are more into gifting personalized, creative, and innovative print products which can be anything from t-shirts, and mobile cases, to bags.
Therefore, rolling out Mother’s Day-themed print products can be a great way for eCommerce store owners to capitalize on the holiday season and boost sales.
Here are some statistics that support this:
- Mother’s Day is one of the biggest shopping events of the year, with total spending totaling $31.7 billion in 2022, up $3.6 billion from 2021’s record spending which was $28.1 billion.
- In the US, the most popular Mother’s Day gifts are greeting cards – 75%, flowers – 72%, and special outings – 52%.
Based on these statistics, it’s clear that there is a significant market for Mother’s Day-themed e-commerce products, and businesses can benefit from creating and promoting such products during the holiday season.
How to Prepare Your Web to Print Store For Mother's Day 2023?
With customers already started looking for Mother’s Day gifts online and with fierce competition in personalized print products, you need to up your game to stand out among the crowd.
Here are some tips you can follow to make your online storefront ready for the grand Mother’s Day sale:
1. Offer a variety of products:
As different customers have different preferences, try to have a good mix of products like mugs, photo albums, phone cases, jewelry, tote bags, wall art, water bottles, keychains, stationery, t-shirts, and more.
2. Provide quality products:
Ensure the products you offer are of good quality and will last for a long time. Your customers are paying for a personalized and meaningful gift, so they will expect it to be of good quality.
3. Make it easy to customize:
Ensure that your online storefront is easy to navigate and has clear instructions on how to personalize and order each product. Your customers should be able to easily upload their photos or enter their custom messages.
4. Offer bundle deals or discounts:
Offering bundle deals or discounts for customers who order multiple products can encourage customers to purchase more than one product and also provide them with a discount.
5. Promote your products:
Promote your personalized Mother’s Day gifts on social media, through email marketing campaigns, and on your website. You can also collaborate with influencers or bloggers to help promote your products.
6. Provide excellent customer service:
Answering customer queries and concerns promptly, providing tracking details, and resolving any issues that may arise can help build customer loyalty and positive reviews.
How to Lure Customers on Mother’s Day and Prevent Them From Leaving Your Store?
Since the online competition is cut-throat, attracting customers to your Mother’s Day-themed print store can be exhausting but more than that, preventing them from leaving your store is a nerve-wracking task.
So, here’s what you can do:
- Create a visually appealing storefront. Use Mother’s Day-themed graphics, colors, and imagery to create an inviting storefront that will attract customers.
- Offer special discounts and promotions on Mother’s Day-themed products to incentivize customers to make a purchase.
- Offer personalized Mother’s Day gifts such as customized prints or photo collages that will make your customers feel like they are giving a unique and special gift.
- Provide a seamless checkout process. Make sure it is straightforward to prevent customers from leaving your store due to complications.
- Use the power of social media marketing. Make the best use of platforms such as Instagram and Facebook to showcase your Mother’s Day-themed products and attract potential customers.
- Follow up with customers after they make a purchase to thank them for their business and encourage them to leave a positive review.
Top 10 Print Products to Offer as Personalized Mother's Day Gifts in 2023
1. Customized Jewelry:
A timeless and sentimental gift that a mom can cherish forever. Allow your customers to add initials, names, or special dates to create a one-of-a-kind piece for their mom.
2. Personalized Photo Products:
Photos serve as a great way to showcase special memories and moments. Offer a variety of photo products like albums, calendars, canvases, collages, frames, etc., and allow your customers to customize anything from the layout, size, font, color, design, etc., from a range of options
3. Monogrammed Items:
Personalized items that have initials or a name embroidered or printed onto them are called monogrammed items and they can be a great way to add a personal touch to gifts or to make everyday items feel more special. Some popular monogrammed items include accessories, bags and luggage, keychains, clothing, home decor, stationery, etc.
4. Personalized Clothing and Accessories:
A customized t-shirt is a fun and personalized gift that moms can wear with pride. Hence, t-shirts with a special message or design will make up one of the best Mother’s Day gifts. To pair up, you can also offer personalization of accessories like jackets, shoes, hats, etc.
5. Kitchen and Home Goods:
Cutting boards, mugs, aprons, coasters, doormats, wall art, tea towels, oven mitts, cushion and pillow covers, fridge magnets, blankets, and drapes, various kitchen and home goods can be personalized with names, initials, dates, or even custom photos and designs and make great gifts for mothers.
6. Subscription Boxes and Personalized Experiences:
Subscription boxes and personalized experiences are different from web-to-print products, but they can still be combined to create a unique and personalized gift for Mother’s Day. Here are some ideas:
Personalized Recipe Box Subscription
Combine a personalized recipe box (a web-to-print product) with a monthly subscription to a cooking-related subscription box. The recipe box could include family recipes or favorite dishes, while the subscription box could provide new ingredients and tools to try out each month.
Personalized Photo Book and Travel Subscription
Create a personalized photo book (a web-to-print product) featuring family travel photos, and pair it with a subscription to a travel-related subscription box that includes items such as travel guides, maps, and travel accessories to inspire future adventures.
Personalized Stationery and Book Subscription
Combine personalized stationery (a web-to-print product) with a subscription to a book-related subscription box. The stationery could feature your mom’s name or initials and be used to write book reviews or notes, while the subscription box could provide new books to read each month.
Personalized Wall Art and Self-Care Subscription
Create customized wall art (a web-to-print product) featuring inspirational quotes or calming images, and pair it with a subscription to a self-care-related subscription box that includes items such as aromatherapy products, candles, and bath salts to help your mom relax and unwind.
When combining subscription boxes and personalized web-to-print products, consider your mom’s interests and preferences to create a gift that is tailored to her. You can also include a handwritten note or a special message to add a personal touch.
7. Personalized Garden and Outdoor Gifts:
For moms who love gardening and spending time outdoors. Here are some personalized garden and outdoor gift ideas that could make great Mother’s Day gifts: a set of personalized garden tools, such as engraved garden trowels or custom garden gloves; a customized garden sign, featuring your mom’s name or a special message; personalized garden stones, featuring family names or meaningful quotes; a customized bird feeder, featuring your mom’s favorite colors or design; custom sweatpants, yoga pants, or simple printed leggings for outdoor activities; personalized wind chimes, plant markers, and more.
8. Customized Tote Bags & Purses:
No woman would say no to bags. A customized tote bag is a practical and stylish gift that moms use every day and by allowing personalization you can allow your customers to add photos, text, or designs and create a unique tote bag for their mothers.
9. Personalised Greeting Cards:
Everyone can’t make handmade cards but since greeting cards are the most heartwarming gift, especially for mothers, adding customized greeting cards to your store will be a smart move to up your Mother’s Day sales.
10. Personalized Keepsake Gifts:
Since moms are sentimental and highly emotionally attached to their families, personalized keepsake gifts are the best to gift them. Since keepsakes are items or gifts that hold sentimental value, putting up products like engraved jewelry, personalized photo album, customized memory box, personalized artwork, engraved keepsake boxes, etc. will prove to be beneficial for your sales.
Benefits of Putting Up Personalized Gifts on Your Storefront in 2023
Adding personalized gifts to your storefront can have several benefits, including:
1. Increased Sales
Personalized gifts can be more appealing to customers, as they offer a unique and special touch. This can lead to increased print sales and customer satisfaction, as customers feel they are getting a customized product that meets their needs.
2. Enhanced Customer Loyalty
By offering personalized gifts, you can build a loyal customer base that appreciates the unique and customized options you offer. Customers are more likely to return to your storefront if they feel that they are getting something special and personalized that they cannot find elsewhere.
3. Competitive Edge
In a crowded market, offering personalized gifts can help you stand out from competitors who may only offer generic or mass-produced items. This can help you differentiate your storefront and attract customers who are looking for something unique and customized.
4. Higher Profit Margins
Personalized gifts often have higher profit margins compared to generic or mass-produced items, as customers are willing to pay more for a customized product. This can help you increase your profit margins and improve your overall business success.
Overall, adding personalized gifts to your storefront can be a smart business strategy that can help you attract and retain customers, differentiate your business, and improve your profit margins.
Mother's Day Marketing Plan for Your E-commerce Store in 2023
Mother’s Day is a significant holiday for e-commerce businesses, and having a marketing plan in place can help you make the most of this opportunity.
Here are some steps you can take to create a marketing plan for your e-commerce business during Mother’s Day:
Define Your Target Audience
Identify who your ideal customer is for Mother’s Day, including their age range, interests, and buying habits. This will help you create targeted marketing messages that resonate with your target audience.
Offer Mother’s Day Promotions
Offer special promotions and discounts for Mother’s Day to attract customers to your storefront. You can also consider creating gift bundles or themed collections to make shopping easier for customers.
Create Mother’s Day-themed Content
Create Mother’s Day-themed content for your website, blog, and social media channels, such as gift guides, blog posts, and social media posts. This will help you engage with your audience and provide them with helpful ideas for Mother’s Day gifts.
Use email marketing to promote your Mother’s Day offers and promotions to your subscribers. Personalize your messages and segment your email list to target specific customer groups.
Social Media Advertising
Use social media advertising to promote your Mother’s Day offers and reach a wider audience. Consider using paid ads on Facebook, Instagram, and other platforms to increase your visibility and attract more customers.
Partner with Influencers
Partner with influencers or bloggers in your niche to promote your Mother’s Day offerings. This can help you reach a new audience and increase your credibility and brand awareness.
Provide Excellent Customer Service
Provide excellent customer service and ensure that orders are fulfilled on time and delivered without any delay. Happy customers are more likely to return to your storefront and recommend your business to others.
How Design’N’Buy Can Help You During Mother’s Day?
DesignNBuy is an online web to print software provider that can help you during Mother’s Day by providing you with a range of customizable products that you can put up on your storefront for personalization and allow your customers to pick up the best gift for their mother.
Here are some ways in which DesignNBuy can help you during Mother’s Day sales:
Online Design Studio:
DesignNBuy’s online design studio allows anyone to create their own designs for gifts, cards, and any such print products without any hassle. One can easily upload images, add text, and customize the layout and colors to create a unique and personalized design for one’s mother using the web to print online designer which needs no prior designing experience.
Detailed Onboarding Training & Support:
The team of Design’N’Buy is always on their toes to help you throughout your web to print journey. Hence from integrating any web to print software for printers to tackling issues regarding it, our team is always there to help.
Overall, DesignNBuy can help you during Mother’s Day by providing you with a range of customizable products and web to print design tool that allows you to create unique and personalized gifts and cards for Mother’s Day sales.
Offering personalized Mother’s Day gifts on your web-to-print storefront is a great way to attract new customers and increase sales. By providing a range of customized products, you can offer a unique and memorable gift-giving experience for your customers.
With these top 10 print products and design tips, you can prepare your W2P store with one-of-a-kind gifts that any mom will treasure forever.
Recap Of The Importance Of Personalized Gifts
Personalized gifts are important for several reasons, including:
➔ Shows Thoughtfulness: Personalized gifts show that you have put thought and effort into choosing a gift that is unique and meaningful for the recipient.
➔ Creates Emotional Connection: It can evoke feelings of joy, appreciation, and gratitude that are associated with the memories and experiences that are tied to the gift.
➔ Memorable: It can serve as a keepsake or a reminder of the special occasion, event, or relationship that the gift represents.
➔ Versatile: It can be personalized with names, photos, messages, or any other unique elements that make it special and tailored to the recipient’s preferences.
Overall, personalized gifts are important because they are a great way to show appreciation and make the recipient feel special and valued.