In 2017, the value of the Indian print industry amounted to 660 billion Indian rupees, estimated to reach 862 billion rupees in 2020. Are you prepared for the changes online printing brings to the Indian printing industry, as it has affected the print industry all around the world? The Indian printing industry swiftly integrated e-commerce functionalities and established online platforms. Research shows sky high rise in online shopping in India. Big time! For success you need to be where your customers are and your customers are going online!
The growing demand for sustainable printing, the development of packaging and textile industries worldwide, and a reduction in per unit cost of printing with digital printers are expected to drive the growth of the digital printing market. Quocirca’s Global Print 2025 study revealed that 64% of businesses believe that printing will remain important in their daily business even by 2025. It also revealed that print businesses will favor IT service providers over traditional print suppliers by 2025. Channel partners must expand their IT expertise either organically or by partnering with experienced IT service providers, providing access to a broader product portfolio
Some manufacturers, including Kyocera, Konica Minolta, Ricoh and Sharp have already made the shift, expanding their managed IT service capabilities largely through acquisition; more activity can be expected in 2019
Why Web-to-Print is becoming the new favorite?
Web-to-Print is a growth enabler for printing business because it helps companies to innovate and build different business models.
Web-to-Print helps in making businesses available 24 by 7 to customers and provide them better print ordering experience online they are looking for. The growing customer propensity and availability of digital channels provide print service providers the right opportunity to serve the needs of both B2B and B2C customers. Web-to-Print technologies help printing businesses in setting up one-stop services for all the customers and thus gaining popularity as leading printing technology.
We analyzed the trends deeper and arranged a webinar on how the Indian printing industry is going towards Web-to-Print. Did you miss the webinar? No worries. We have recorded it for you.
If your printing company is looking to boost its website traffic, customer engagement and brand awareness, contact us at [email protected] and a member of our staff will reach out to you to understand your requirements.