3D Product Configurator for e-Commerce – How It Works and Its Main Benefits

3d product configurator guide

Until today, our online purchasing experience was limited to browsing photographs, user reviews, and the occasional video. With the rise and incredible advancement of 3D visualization technologies, it was clear that simple photographs and films would no longer suffice.

Customers demand greater say over their purchases, while manufacturers don’t want to squander money on unsold inventory. A web-based product configurator allows your clients to interact with the product in real-time by allowing them to personalize it to their liking.

Let’s take a closer look at how it works, why you should use a 3D Product Configurator on your e-commerce website, and what the benefits are.

What is 3D Configurator Software?

A 3D Product Configurator is a user-friendly tool that allows your customers and clients to personalize a product depending on their preferences. 

The ability for consumers to make changes in real-time distinguishes 3D Product Configurators from the rest of the customization tools.

They can choose unique settings, colors, textures, or anything else using an online configurator. It also reduces production costs and waste by allowing customers to make all necessary adjustments prior to production; however, we’ll go over the benefits in further detail in the section below.

An online configurator, on the other hand, is an ideal product design tool for bridging the gap between sellers and customers and providing everyone with the best, most efficient, and most cost-effective option. So, what exactly is the function of an online product configurator?

Read more: How COVID-19 Triggered An Ecommerce Boom In India

What Does a 3D Configurator Do?

The issue with purchasing online was that after you ordered and paid for a product, you had to wait for it to arrive before you could see what it looked like. 

Customers are frequently dissatisfied with the goods since it does not match the image and must be returned.

A product configurator for e-commerce solves this problem fully, and the possibilities are limitless. It can be used to try on clothes on models of various body types, to select materials and textures for furniture and for a variety of other purposes. 

There’s even a 3D automobile configurator where you can customize the colors, foils, rims, and so on. These hyper-realistic visuals allow you to see the product from every angle.

Why is 3D Configurator Software a must for e-commerce?

3d designer for ecommerce

As we’ve already mentioned in this post, the e-commerce business is booming, and buyers are growing increasingly dissatisfied due to a lack of product information. 

Returning things that aren’t true to an image is inconvenient, and businesses frequently have to get rid of returned stock, which isn’t good for their ROI.

Product configurator can alleviate all of these problems while also adding significantly more value to your online store. 

Many major e-commerce companies have already begun to use this technology, and their conversion rates have surged as a result.

So, unless you want to be left behind, it’s time to think about investing in an online 3D Product Configurator

It will not only increase your ROI, but it will also increase customer retention, loyalty, and brand recognition.

These are just a few of the advantages of using 3D Product Configurators; let’s take a look at some of the others.

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Benefits of Having a 3D Configurator for an eCommerce Store?

The good news is that there are numerous additional advantages to using 3D configuration technology, which we will explain in detail below. Here are some of the reasons why you should start using product configurators on your e-commerce website:

  1. Improves Your Customer Engagement
  2. Improves Customer Experience and Satisfaction
  3. Shortens the Sales Cycle
  4. Decreases Return Rates
  5. Helps in Tracking Customer Behavior
  6. Reduces Stock Expenses
  7. Increases the Average Order Size
  8. Customers Expect a 3D Configurator
  9. Make Manufacturing More Efficient

1. Improves Your Customer Engagement

3D Product Configurators improve your client interaction in more ways than one. The first and most obvious benefit is that customers can interact with your website in an entirely new way. 

They’ll be lured to your service since it allows consumers to have more say over their purchases.

This boosts the authority of your website and has the potential to spike your conversions in a couple of days. And, because they’re more involved and in charge of the process, they are more inclined to return or promote it to their friends, coworkers, and relatives.

Read more: Advanced Technologies To Change The Future in India: How Print Businesses Must Adopt

2. Improves Customer Experience and Satisfaction

happy customers

Is there anything better than imagining a product and then being able to customize it to meet your specific wants and desires? 

We’ve all seen the AliExpress vs. reality memes. And they became memes because the analogy is so painfully accurate.

This spoils the purchasing experience of your customers. And, if this occurs in your e-Commerce business, they are unlikely to purchase your things again, may post a nasty review, and may scare away potential customers. 

Clients learn more about the product by personalizing it and researching features and alternatives.

It also allows them the creative freedom that is frequently lacking in internet buying. Some of the world’s most well-known corporations have already begun to use this technology. 

Porsche is an excellent example; their 3D automobile customization lets you select from a variety of colors, vehicle designs, wheels, rims, seats, materials, foils, and much more.

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3. Shortens the Sales Cycle

The selling cycle depicts the time span between when your consumer first discovered the product and when they became paying customers. Because customers rarely buy something, at first sight, the sales funnel has several stages.

If you use 3D Product Configurators on your e-commerce website, they will learn more about the product and your service simply by experimenting with different alternatives. 

As a result, you won’t need to send out instructional videos and emails or use other marketing strategies to convert cold leads into hot prospects.

The better you inform your customers about the goods, the sooner they will purchase them. They can learn everything about the product in under 10 minutes using product configurators.

4. Decreases Return Rates

return orders

Product returns have become the standard due to the limitations of internet buying in terms of product accessibility and visibility.

For certain businesses, this is acceptable because returned products can be reused and resold, either as B-stock or as regular products. 

However, what if your company sells things that must be discarded after use, such as makeup? You must still have a good return policy since it is ethical and increases client loyalty.

However, you are losing a lot of money by having to discard or repurpose the products. 

Product configurators, on the other hand, entirely address that problem if you use a high-quality configurator. With 3D configurators, your consumers may introduce the product more precisely and receive exactly what they requested. 

While this will not fully eliminate returns, it will greatly reduce them.

5. Helps in Tracking Customer Behavior

Every e-commerce owner understands that understanding your customers through and out is the key to running a successful e-commerce shop. 

Product configurators, like any other online tool, encourage various behaviors on the website, which you can then track and evaluate.

If you sell furniture, you may want to examine which personalization options were the most popular. 

The data can then be used to optimize future campaigns, determine which product variations to showcase in adverts, or improve your overall offer. 

You can monitor how long it takes them to modify a product and learn more about the sales process.

Read more: The Ultimate Comparison: Shopify VS BigCommerce VS WooCommerce for Print Business

6. Reduces Stock Expenses

large inventory

Unused inventory is most likely the most expensive waste of money in the e-commerce industry. However, stocking up on various things is vital because your clients want a variety of options. 

So you’re spending money on stocking and storage without knowing which products will sell or how long it will take to clear the stock.

All of these concerns are considerably reduced if your store has a 3D Product Configurator. When a consumer customizes a product, you will not begin production until they are finished. 

Rather than attempting to predict what your consumers will purchase, you can now simply wait for them to make the purchase choice and manufacture things appropriately.

7. Increases the Average Order Size

According to research, buyers are eager to spend more money on things that they can modify. 

According to the study, buyers are willing to pay a 20% price premium for personalized products, and they are willing to pay up to a 25% price premium for products designed particularly to meet their demands.

8. Customers Expect a 3D Configurator

3D Product Configurators will become commonplace. We already have hundreds of industry leaders using this technology, some of whom began using it a few years ago. Customers will want more options to ensure that they are completely happy with the goods because internet buying is here to stay.

9. Make Manufacturing More Efficient

Product customization improved user experience, and increased conversions are just a few of the ways product configurators may help your company. 

This technology, believe it or not, has the potential to revolutionize your production operations. The design-to-manufacturing process should be automated by a good product configurator.

3D drawings should be able to convert automatically to 2D production-ready files in an acceptable format. It should also provide auto-sizing to reduce material use.


In the coming years, 3D Product Configurators will become the industry standard in the e-commerce business. And, in order to gain the greatest rewards, you should board that train as soon as feasible. 

However, keep in mind that simply having a 3D configurator will not suffice. It must be of excellent quality, or it will defeat the purpose of having it in the first place.

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