The wholesale trade printing industry has evolved extensively in the past couple of years. From manual processes to digitization the industry has seen it all. As per IBIS World, the market size of the printing industry in the USA is predicted to become $75.1 billion in 2020 in terms of revenue. That’s gigantic, isn’t it?
It’s tedious for any printing business to cope up with such a dynamic environment that’s brimming with new trends all the time. Instead of reinventing the wheel, why not look at the trade printing brands that have excelled in this niche and take inspiration from them?
Importance of the wholesale trade printing industry
The wholesale trade printing industry plays a significant role in the US economy, as it serves as the backbone for a wide range of businesses that require printing services. This industry includes commercial printers, digital printers, and packaging manufacturers. The industry provides printing services to various clients, including government agencies, non-profits, small and medium-sized enterprises (SMEs), and large corporations.
Regarding its contribution to the US economy, the wholesale trade printing industry generates billions of dollars in revenue annually and employs thousands of people across the country. The industry has a ripple effect on other sectors, such as advertising, marketing, and publishing, which rely heavily on the printing industry for their marketing and promotional materials. Thus, the health of the printing industry is closely tied to the country’s overall economic health.
Understanding the success factors of the top players in the wholesale trade printing industry is critical for businesses looking to thrive in this highly competitive market. The top players in the industry have been able to achieve success by implementing effective business strategies, such as investing in the latest technology and equipment, streamlining their processes, and providing high-quality printing services. They have also been able to differentiate themselves from their competitors by offering additional value-added services such as design and consulting services, faster turnaround times, and personalized customer service.
Furthermore, by studying the success factors of the top players in the industry, businesses can learn about the latest trends and best practices in the printing industry and apply these insights to improve their own operations. By understanding what sets these companies apart, businesses can gain a competitive advantage, increase their market share, and improve their profitability.
In this article, I’ve analyzed what you can learn from the top 5 wholesale trade printers who are dominating the USA market.
4over is a US-based printing service provider that offers commercial and job printing alternatives such as flyers, bags, business cards, booklets, signs, and banners to name some. What the brand did phenomenally well was launching a specific package printing segment offering short-run and economical product packaging lines to cope up with extensive customer demand.
The primary products that were introduced in this packaging segment were:
a. A variety of point-of-sale/promotional offerings
b. Different paper board box styles
c. An assortment of labels and stickers that goes with the above offerings
Besides, the printing giant made the entire packaging line of superior quality bright white stocks that aren’t easily found anywhere else in the industry. As a result, 4over saw immense growth in its packaging bottom line in quite a short span.
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2. Rent A Press
Rent A Press is one of the leading trade printing service providers in the US offering products such as customized greeting cards, notepads, magnets, letterheads, postcards, rack cards and sell sheets.
The turning point for the brand came in 2016 when it announced to launch of economical online trade printing services at Graph Expo. With this smart move, they made a mark in the graphic communications niche and garnered the target market’s attention along with positive responses from the key industry influencers.
Some of the major products introduced by the brand were tri-fold brochures, booklets, flyers, notepads, double-sided business cards, postcards, yard signs and presentation folders. Over time, Rent A Press has received praise for coming up with such a competitive as well as transparent pricing structure that helped them in gaining exposure to their brand.
3. Zoo Printing
Zoo Printing is known as the wholesale trade printing partner with the best customer support in the industry. Along with great customer service, the best quality at the lowest prices with the fastest turnaround time is the three key pillars of the brand.
From design online to direct mail, email loyalty programs, and business cards, Zoo Printing can fulfill all your printing requirements. The trade printing brand focuses on retaining the existing user base as much as they do on acquiring new ones. They got an upper edge over their competition by adding free delivery locations to their business model, allowing customers to save on the shipment fees.
Additionally, they offered weekly coupons that allowed them to build relationships with a targeted audience by offering them the best prices and better discounts. A clever move, right?
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4. Color Trade Print
Since its inception in 2006, Color Trade Print is known to be offering economical wholesale trade printing services across the USA. They leverage comprehensive software solutions to create customized banners, business cards, posters, and brown cards. They have a variety of templates available that can be used to create customized products and prints.
In a cluttered market, the brand managed to acquire clients by offering lucrative offers, limited-time coupons, promo codes, etc. that brought them into the radar of the targeted audience. Such offers helped them in connecting with a prospective audience and converting them into users.
Color Trade Print integrated free deliveries, free returns and special discounts for the email signups to their customers which proved to be a boon for them in the long-run.
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ColorFX is an award-winning wholesale trade printing service provider popular in the US for its mobile-friendly website and seamless customer support. Tailored calendars, catalogs, and CD/DVD covers are their specialties along with expertise in folding carton packaging and roll labels.
Deals of the day, special prices, and limited-period offers are the primary marketing weapons used by the brand to stay ahead of the curve. Adding personalization to their products, direct emailing, and seamless shipping and tracking services have proved to be the USP for ColorFX.
Throughout these years ColorFX has maintained the quality standards by implementing the best resources and technologies at the roots. The brand has maintained a loyal customer base which is growing by leaps and bounds with every passing year.
Success factors of the top 5 wholesale trade printers in the USA
The top 5 wholesale trade printers in the USA have achieved success by implementing a range of effective strategies and practices that have set them apart from their competitors. While each of these companies has a unique approach to doing business, they share several common traits that have contributed to their success.
Firstly, these companies have invested heavily in the latest technology and equipment, allowing them to offer high-quality printing services with faster turnaround times. They have also streamlined their processes to ensure that their operations are as efficient as possible, which has helped to reduce costs and improve profitability.
In addition to these technical factors, the top players in the industry have also focused on providing excellent customer service and building strong relationships with their clients. They have gone above and beyond to understand their client’s needs and preferences, providing personalized service and support to ensure they are satisfied with the end product.
Another important factor contributing to the success of the top 5 wholesale trade printers is their ability to adapt to changing market conditions. They have identified emerging trends and opportunities in the printing industry and adjusted their strategies accordingly, staying ahead of the curve and maintaining their competitive edge.
Examples of specific strategies and practices that these companies have implemented to achieve success include offering value-added services such as design and consulting services, providing online ordering platforms for clients, and partnering with other companies in the industry to expand their reach and capabilities. They have also implemented robust quality control measures to ensure their products meet the highest quality standards.
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Considering the success stories of these five key players, it will be about survival of the fittest in the wholesale trade printing landscape. The agile ones will stay ahead of the curve. Following the strategies used by these top 5 wholesale trade printers in the USA will allow the trade printing entrepreneurs to blend quality with creativity to serve more targeted customers in the market and elevate the bottom line of their business going forward.
Design’N’Buy is an experienced web to print solution provider company for wholesale and trade printers offering end to end printing solutions to grow your online business in the USA and globally. Feel free to contact us.
What are the benefits of using a wholesale trade printer?
Using a wholesale trade printer can provide several benefits, such as lower prices due to bulk orders, access to a wide range of printing services, faster turnaround times, and expert advice on print design and production.
What printing services do wholesale trade printers offer?
Wholesale trade printers offer a wide range of printing services, including offset printing, digital printing, large format printing, direct mail printing, and more. They also offer finishing services such as binding, laminating, and die-cutting.
How can I choose the right wholesale trade printer for my business?
When choosing a wholesale trade printer, consider factors such as their pricing, printing capabilities, turnaround times, customer service, and reputation in the industry. You can also ask for samples of their work and check their reviews online.
How do wholesale trade printers maintain quality control?
Wholesale trade printers maintain quality control through various measures, such as using high-quality printing equipment, employing experienced and trained staff, conducting regular quality checks, and adhering to industry standards and best practices.
What is the typical turnaround time for orders from a wholesale trade printer?
The turnaround time for orders from a wholesale trade printer can vary depending on the complexity and volume of the order. However, most trade printers offer fast turnaround times and can deliver orders within 1-5 business days. Some trade printers also offer rush services for urgent orders.
Last updated: 23-05-2023