How to Start an Online Label and Sticker Printing Business? 

Imagine products without labels and stickers of the company? Would you trust it? No, right? Even though small, they are essential and hence the label and sticker printing business plays a crucial role. If you’re interested in starting a label printing business or a sticker business, it’s important to establish an online presence in today’s digital age.

Learn how to start a label printing business and how to start a sticker business to ensure your success in this thriving industry.

Labels and stickers are an important part of our life. We come across so many of them on a daily basis. Ever thought about how it would be without them? A product without a brand sticker or information label will leave us absolutely clueless. Label design is constantly evolving, and the trends for 2024 are no exception.

Stickers are attention seekers. They are a form of expression or identity that quickly catches the sight of the viewer. They turn out to be the best tool for marketing any business, products, services, or events or can be just for fun and come in a variety of shapes, sizes, and materials.

Types of Custom Label Options for Your Online Business

When it comes to custom labels, there are various options available to cater to different business needs. Custom labels offer flexibility in terms of shapes, sizes, and materials, allowing businesses to create labels that align with their specific requirements. Some of the common types of custom label options include:

  • Product Labels: Labels that provide essential information about products, such as ingredients, usage instructions, and safety warnings.
  • Packaging Labels: Labels designed for product packaging and branding, helping to enhance the visual appeal and professionalism of the packaging.
  • Mailing Labels: Address labels used for shipping and mailing purposes, making the process of labeling packages and envelopes more efficient.
  • Barcode Labels: Labels with scannable barcodes that enable efficient inventory management and tracking.
  • Asset Labels: Labels used to track and identify assets and equipment, aiding in asset management and maintenance.
  • Photo Labels: Labels featuring images, graphics, or photographs, adding visual appeal to products and marketing materials.
  • Roll Labels: Labels supplied on rolls for easy application and storage, ideal for high-volume printing and labeling processes.
  • Window Labels: Transparent labels suitable for window displays, enabling businesses to promote products or display important information without obstructing the view.

Custom labels play a crucial role in product identification, branding, and communication with customers. Businesses can choose from a variety of label options to effectively meet their labeling and marketing needs. You can find out more about the Label Design Ideas Printers Should Know in our blog.

Benefits of Going Online for Label Printing Businesses

Going online offers numerous benefits for label printing businesses, revolutionizing the way they operate and interact with customers. Here are some key advantages of taking the label printing business into the digital realm:

  • Personalization: Online label design software enables customers to create personalized labels, allowing them to alter sizes, shapes, printing materials, and other attributes to suit their specific requirements.
  • Variety of Labels: With an online label maker, customers can design various types of labels, such as photo labels, barcode labels, product labels, packaging labels, mailing labels, and asset labels, in any size, material, or layout.
  • Convenience: Going online provides customers with the convenience of designing and ordering labels from anywhere at any time, eliminating the need to visit a physical store.
  • Global Reach: An online label printing business can reach customers worldwide, expanding the market reach and potential customer base significantly.
  • Cost-Effectiveness: Setting up and running an online label printing business often incurs lower costs compared to operating a brick-and-mortar store, as expenses related to rent and utilities are reduced.
  • 24/7 Availability: With an online platform, the label printing business remains accessible 24/7, allowing customers to place orders at their convenience, even outside regular business hours.
  • Real-Time Interaction: Online platforms enable live chat, email support, and social media engagement, fostering real-time interactions with customers and providing immediate assistance.
  • Data Analytics:  Access to valuable data and analytics tools helps label printing businesses understand customer behavior, preferences, and trends, enabling data-driven decision-making.

Set up Your Online Label Store with Label Design Software

If you’re in the business of selling labels, creating an online label store can provide you with a competitive edge and help you reach a wider audience. With the help of advanced label design software, you can streamline the process of setting up your online store and offer an enhanced shopping experience for your customers.

The web-to-print online label design tool comes with features one cannot resist like;

Key Features of Using Online Label Design Software

Versatile and Customizable Label Templates for Convenient Ordering

A bunch of ready to buy as well as professionally designed editable label templates that can be personalized by customers for quick ordering.

Corporate Account Setup Option

The store admin can create a private branded corporate storefront for corporate customers with their unique and exclusive label templates for personalization and ordering.

Efficient Color Management

The admin can manage different color palettes and offer limited color options based on paper type e.g., standard, matte, gloss, etc.

Mobile Quick Edit Capability

A fully mobile accessible design studio that allows customers to personalize and order labels from any device on the go.

Imposition for Print-Ready Output

The users can get print-ready vector output PDF (RGB as well as CMYK) with imposition and cut marks.

Live quotes

It provides instant live quotes as well as quote requests for pricing based on custom options e.g., material, size, finish, and quantity, etc.

Other than that, there are various features for both the store owners as well as customers, including an extensive library of unique fonts, vector graphics, and shapes, which can make the online label printing business much more enjoyable.

Read Also: Plan Ahead Your Printing Season with Promotional and Commercial Printing

Types of Custom Sticker Options for Your Online Business

When it comes to custom stickers, a wide range of options are available to suit various business and personal needs. Custom stickers offer versatility in design, materials, and usage, making them popular for branding, promotions, and creative expression. Here are some of the common types of sticker options:

  • Decals: High-quality vinyl decals that can be easily applied and removed, ideal for adding logos, designs, or messages to various surfaces.
  • Bumper Stickers: Durable stickers designed for outdoor use, perfect for vehicles and promoting brands, causes, or slogans.
  • Window Stickers: Transparent stickers suitable for windows and glass surfaces, often used for store displays or business promotions.
  • Dome Stickers: 3D-like stickers with a glossy, raised appearance, providing a unique and eye-catching effect.
  • Removable Stickers: Stickers that can be easily removed without leaving residue, making them suitable for temporary branding or promotions.
  • Static Cling Stickers: Non-adhesive stickers that cling to surfaces without glue, commonly used for window displays or temporary signage.
  • Full-Color Stickers: Vibrant stickers with rich color options for eye-catching designs, perfect for adding visual appeal to products or marketing materials.
  • One Color Stickers: Simple yet effective stickers with a single color design, often used for logos or basic labeling purposes.
  • Holographic Stickers: Stickers with holographic effects that create a striking and captivating visual appearance.
  • Foil Stickers: Stickers with metallic or foil finishes, adding a touch of elegance and luxury to products or packaging.

Custom stickers offer endless creative possibilities and are a cost-effective way to enhance branding, advertise products, or personalize items. With the ability to choose from various sticker types and designs, businesses and individuals can find the perfect sticker solution to meet their specific requirements. Stickers are more than just a marketing tool; they’re an expression of identity and creativity. If you’re exploring ways to enhance your sticker offerings, check out the for stickers printing in the industry to ensure high-quality results.

Benefits of Going Online for Sticker Print Businesses

Going online for sticker print businesses can offer a wide range of benefits that can significantly impact their success and growth. In today’s digital age, leveraging the internet can open up new opportunities and reach a broader audience. Here are some of the key benefits of taking your sticker print business online:

  • Fun Personalization: By incorporating sticker design software into the online storefront, customers can enjoy the fun of personalizing stickers with their preferred designs and elements.
  • Diverse Sticker Options: Online sticker design software allows customers to create a wide range of stickers tailored to their needs, making it easy to cater to various demands.
  • Effortless Customization: The best sticker design software offers an effortless way for customers to customize stickers, providing them with a user-friendly and enjoyable experience.
  • Expanded Customer Base: Taking the sticker printing business online enables reaching a broader audience, transcending geographical limitations and attracting customers from different regions.
  • Cost Savings: Operating an online sticker printing business typically involves lower costs than running a physical store, contributing to increased profitability.
  • Flexible Ordering: Customers can design and order stickers at their convenience, providing flexibility in ordering and accommodating various schedules.
  • Global Accessibility: An online sticker printing business ensures that stickers are accessible to customers worldwide, enhancing market penetration and brand visibility.
  • Improved Customer Engagement: Real-time interactions through online platforms enhance customer engagement, fostering better relationships and customer loyalty.

Set Up Your Online Sticker Store with Sticker Design Software

In today’s digital age, establishing an online presence is crucial for businesses to thrive. If you’re in the sticker-selling business, creating an online sticker store can open up new opportunities for growth and success. With the right tools and technology, you can provide your customers a seamless and engaging shopping experience while expanding your market reach.

The following are the set of features you and your customers can enjoy using online sticker design software;

Key Features of Using Online Sticker Design Software

Standard and customized stickers

A truckload of ready-to-order as well as editable sticker templates that can be personalized by customers as they want.

Unlimited Design Exploration

The template builder in the software allows its users to create stunning and unique sticker design templates with text, photo upload, and clipart.

Innovative Sticker Design

It offers stickers in any shape and size, including an option to create die-cut sticker templates with mask and overlay.

Seamless Mobile Customization

It comes with a form-based quick template editing for ordering custom stickers on the go for mobile customers.


It provides easy print-ready vector output PDF (RGB as well as CMYK) with imposition and cut marks.

Photo Personalization

With the software, you can allow your customers to upload photos from their desktops or use images from their Instagram or Facebook accounts.

In addition to the above, the custom sticker design software comes with an easy-to-personalize sticker gallery to quickly edit a sticker from an array of pre-defined editable sticker design templates, with the help of which, anyone can design stickers from scratch by using the colors, fonts, graphics, and styles of their own, in a variety of shapes, including rounded corners, circles and ovals with the help of masking and overlay.

Need help in setting up your label/sticker business

So, whether it is a sticker or label printing business on your mind, you can attract customers to your online storefront without putting much effort, simply, by adding Design’N’Buy‘s online sticker design software or an online label design tool to it.


What label products can I offer in my online business?

You can offer a wide range of label products, including products, packaging, address, barcode, shipping, and more. Customize sizes, materials, and designs to cater to various industries and customer needs.

Do I need specific technical knowledge to run an online label printing business?

While technical knowledge can be beneficial, it is not a strict requirement. You can learn and familiarize yourself with label printing equipment, design software, and e-commerce platforms through online resources and tutorials.

Can I offer personalized stickers in my online business?

Yes, offering personalized stickers can be a significant advantage. You can integrate sticker design software into your online store, allowing customers to customize stickers with their preferred colors, texts, images, and designs.

What are some popular sticker types I can sell online?

Some popular sticker types include vinyl, die-cut, bumper, wall decals, laptop, and water-resistant stickers. Diversifying your product offerings can attract a broader customer base.

What software do I need to offer online label customization?

Consider integrating label design software or a product personalization tool into your website to offer online label customization. Our online label design software lets customers easily personalize labels, choose different sizes, colors, and fonts, and upload their images or artwork.

Is it necessary to have design skills to start an online sticker business?

While having design skills can be advantageous, starting an online sticker business is not always necessary. You can hire freelance designers, collaborate with artists, or use our sticker design software to offer customization options to your customers.

Is selling stickers online profitable?

Selling stickers online can be profitable, but success depends on various factors such as product quality, market demand, pricing strategy, and effective marketing efforts. With a well-executed online presence, a strong brand, and a targeted marketing approach, you can attract a large customer base and generate consistent sales. DesignNBuy’s web-to-print solution equips you with the tools and features necessary to set up and manage a profitable online sticker business.

How does DesignNBuy’s solution benefit label and sticker printing businesses?

DesignNBuy’s web-to-print solution offers several benefits for label and sticker printing businesses. Our platform provides a user-friendly interface that allows customers to design and customize labels and stickers online. The solution offers a wide range of personalization options. It integrates seamlessly with your production workflow, enabling automated order processing, file generation, and production-ready output. By leveraging DesignNBuy’s solution, you can enhance your customers’ experience and streamline your printing operations effectively.

What are the advantages of online presence for label and sticker printing businesses?

Having an online presence for label and sticker printing businesses offers several advantages. It allows you to reach a wider audience and tap into a larger customer base. Online presence also provides convenience for customers, as they can easily browse and order custom labels and stickers from their homes or offices. It enhances brand visibility, credibility, and customer trust, leading to increased sales and business growth. With DesignNBuy’s web-to-print solution, you can establish a robust online presence and leverage its features to attract and engage customers efficiently.

How does going online increase the reach and visibility of label and sticker printing businesses?

Being online expands the reach and visibility of label and sticker printing businesses by breaking geographical barriers. With an online presence, your business becomes accessible to customers worldwide. DesignNBuy’s web-to-print platform enables you to establish a strong online presence and leverage its marketing features to increase your reach effectively. Our platform also allows customers to make custom orders, which increases customer satisfaction. Ultimately, this will result in more sales and visibility for your business.

Can going online help label and sticker printers reduce costs and increase efficiency?

Yes, going online can help label and sticker printers reduce costs and increase efficiency in multiple ways. By automating various aspects of the printing process through DesignNBuy’s web-to-print software, you can minimize manual errors, simplify time-consuming tasks, and optimize resource utilization. Online storefronts eliminate physical stores, reducing overhead costs associated with rent, utilities, and staffing. Additionally, centralized order management, streamlined production workflows, and integration with third-party systems lead to improved efficiency and productivity. DesignNBuy’s web-to-print solution is specifically designed to help label and sticker printing businesses minimize costs and enhance operational efficiency.

What tips will help you market your sticker making business?

To market your sticker making business effectively, consider the following tips:

  1. Define your target audience
  2. Develop a strong brand identity
  3. Utilize social media
  4. Offer special promotions and discounts
  5. Collaborate with influencers
  6. Participate in trade shows and events
  7. Provide exceptional customer service*This post has been updated on Dec 2023.

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