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Customization and Digital Textile printing- the Dynamic Duo that delivers delightful Customer Experiences
The fashion industry is such an industry that keeps evolving as the customers love to try new things and trends keep on evolving constantly. In today’s world, clothing says a lot about a person! While some clothes define your agenda, some are used to express and many are used to impress! Clothing can decide the mood of the room and clothing can also be used to support and communicate opinions and causes. All in all, clothes have always been an integral part of a person’s life but with the evolution of humankind, clothing choices have also become more personalized.
Thus, recently there has been a huge surge in the demand of customized clothes that customers personalize according to their taste, purpose and occasion! The rise of this trend has led to an increased demand of two technologies around the world and those are custom web to print solution that acts as digital fabric design software and the other is the digital textile printing technology. The combination of these two can not only ensure optimum customization, but their varied features and functionalities also ensure delightful customer experiences!
To help you understands, below are the features of both of these technologies that make customer experiences personalized and delightful!
Features of Digital Textile Printing that results in delightful customer experiences:
Before we jump to the features, let’s first understand the basics of the digital textile printing technology. In this technology, pre-treated fabrics are used and the printing is done with the use of inkjet printers. Designs are prepared virtually using best textile design software and then printed on numerous clothing materials such as silk fabric, polyester, viscose and other organic materials like cotton, wool and linen.
1. Quick turnaround time:
Because of the automated printing, steaming, drying and washing process of Digital Textile Printing, the turnaround time of fabric production is lesser compared to others. Also, the designing process is faster as the designs are made virtually in a computer using fully equipped textile design software.
2. Print on-demand:
People want their clothes to be designed and delivered in the shortest possible time and with digital textile printing, manufacturers and marketers can introduce a print on-demand business model for their customers. This not only helps customers get quick products but also saves manufacturers from creating dead inventory or dead stock.
3. Numerous colour combinations:
As the designs are made virtual and that the printing is not done manually but with the help of an inkjet printer that uses ink droplets for printing, the technology gives designers and customers to get customized products with numerous colour combinations! No matter how complex the design is and how many colours are involved, with digital textile printing, it is possible to execute the design and that too of high quality.
Features of Fabric Design software that ensures personalized customer experiences:
Fabric Design software is basically a custom web to print solution that is designed and developed to serve your business and your customers with personalized and customized products. It is a user-friendly solution that allows your customers to design their own products and get them on demand.
1. Customization options:
When you choose ideal textile design software that aligns with your customer expectations, you can cater to almost all the customization requirements of your customers. Right from products with personalized messages, images and quotes to customized products with colour, clipart, image, icons and other customization options, your customers will have immense customization options to choose from. Apart from that, you can also ask your web to print solutions provider to provide multiple customization areas to your customers.
2. Ready-to-print virtual designs:
Using textile design software would require minimal technical skills and normal to moderate designing skills to design customized products. Thus, your customers would easily be able to design their fabric and once ready, send the print-ready virtual design to the printer.
3. Design templates:
For those customers who need quick designs and have nominal customization requirements, they can have a quick turnaround time with fabric design pattern software that has ready to use graphic design templates. While you can ask your web to print solution provider to incorporate design templates that can be used by customers, you can also get a dynamic solution and upload your own design templates based on market trends and customer preferences.
People love to explore and share their designs to the world. After all, clothing is all about making a statement and with textile fabric design software, you can empower your customers to share their designs directly to their social media platforms right from the software. You can also urge customers to share the designs with your logo and background but make sure it is not mandatory. Go here to find out more about Web-To-Print Solutions For Marketing and Advertising Agencies.
5. 3D Preview of Products:
One of the biggest drawbacks of online buying experiences for customers is the lack of physical examination of the products that they are planning to buy. While the fabric design software cannot replace the physical experience of the product, it provides 3D previews of products and helps customers explore every aspect and side of the product. Whether it is t-shirts or bed sheets or Skirts or Leggings or Pillows or any other such fabric product that you are selling, with dynamic fabric design software at your corner you can deliver a detailed 3D display of the product and thus give your customers an exact look and feel of the product.
Fashion industry is one of the most competitive industries of the world and to sustain and grow in this industry, manufacturers and brands have to be on their toes and cater to their customers’ expectations. But instead of investing a lot of money in inventory, design and research, they can adopt these two technologies and let their customers decide what they want. With customized products and on-demand printing model brands can not only ensure customer satisfaction, but they can also lower their cost of production and lower their design efforts creating a perfect win-win situation!
Saumya is a skilled marketer who manages marketing communications at Design’N’Buy. From content and social media to branding and PR, Saumya looks after all aspects of digital marketing meticulously at Design’N’Buy. She collaborates extensively with the sales and operations teams to provide the best service to her clients. She proudly holds a masters degree in business administration and a diploma in international businesses.
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