Everyday hundreds of T-shirt businesses are introduced in the market. Some of them work and experience massive success at the same time a lot of them experience a disastrous downfall. Experts at Design’N’Buy share a few tips for all those who plan to launch an online t-shirt business or have already been running the business and want to excel
Study the industry and the market
Make yourself well aware of the retail clothing industry before making a decision. Study the success stories of brands into similar business and try to follow the same strategy.
Work on the plan
Once convinced on the idea, think upon the kind of t-shirts you plant to sell online, the target market you want to cater to, plan the advertising and marketing activities to promote your store and brand. Not to forget to define your brands value, vision and mission and a long term goal, that will drive your business.
Keep up with competition
Study the market, target audience, what they require and also study your competition well. Keep an eye on the pricing, products, style, discounts and offers by browsing through their sites and subscribing to their blogs.
Sell what people want
Survey the market and take genuine opinion from customers of what they are looking for in a t-shirt, what style they want and what is the ongoing trend
Know the investment
Any idea would not work unless there is enough finance planned. Get the quotes of printing the t-shirts from multiple vendors and choose the best, keep in mind the posting, packaging, labeling and shipping charges, these will help deciding upon the selling price of the t-shirt.
Try out the Promotional way
To spread your brand awareness launch a promotional offer that advertises your brand with the word of mouth. A lot of other digital promotions can be considered by start-ups like Press Releases, blogs, social media promotions, online ads, sponsor events. A lot of free give away can be budgeted to spread the brand awareness.
Sign-up with business partners
It’s good to have business partners to reach the brands goal more effectively. You can always have internal and external partners that will assist in your business goals
Set Business targets
It is always advisable to set weekly, monthly, quarterly and yearly targets. Setting business targets would help you understand the overall picture of how the business is doing and what’s working and what’s not working in the market. Hence setting the target will help you define the strategy of selling the t-shirt.
Sales is not a one day job
Sales is not easy, it demands a lot of efforts, hard work and patience. Sales cannot be done overnight, it is not a one day job; combination of multiple efforts boosts your sales slowly and gradually. Hence do not plan to quit if you do not see sales happening in just few days of starting of the business.
Enjoy your business
Enjoy every bit of your business, if you are not enjoying what you are doing then probably you must not continue, as you will gain success in businesses that are carried out with passion.
The Most important tips about how to make it effective
For your t-shirt printing business to work like magic, of course, you have to focus upon its printing software, techniques, technologies, and all about printing needs that today’s customers desire. So, the following are some of the considerations you must ponder upon if you want to provide quality prints to your customers :
Used for thousands of years, screen printing is still a relevant printing technique where ink is applied to the t-shirt with the help of a prepared screen. They do give long-lasting effects but are expensive as multiple screens are required which adds up the cost.
A printing method that uses a combination of heat and pressure to print the image onto the fabric. The desired image is first printed onto paper which is then transferred to the fabric with the help of heat.
Direct to Garment
One of the trending printing techniques, DTG is currently the hot favorite among printers and customers cause it saves a lot of time and effort behind getting a design printed. Unlike other methods, a design is printed directly on the garment using a digital printer where the ink is applied directly onto the fabric of the apparel.
Read later: Customily vs. PrintCommerce By Design’N’Buy: What To Choose For Your Online T-Shirt or Product Decoration Business
Online T-Shirt Business FAQs
What type of t-shirt sells best?
T-shirts are loved by people of all ages and there is no specific winner as to what type of t-shirt sells the best. Although ever since printed t-shirts came into action with customization features, t-shirts that can be personalized or customized are selling like hotcakes.
Is the online t-shirt business profitable?
Of course, even though a lot of t-shirt printing businesses are emerging every now and then, the demand for printed t-shirts is riding high and if you have something unique to offer that will woo your customers, fear not, profits will shower upon you
What is needed to start a t-shirt business?
If you are planning to start an online t-shirt printing business, approach an experienced web-to-print software provider like us, Design’N’Buy whose t-shirt design software is all you need to get started.
How can I start my own t-shirt business with no money?
Nothing comes for free but yes you can start your online t-shirt printing business at a very nominal rate by getting our t-shirt design software rather than burdening yourselves with the heavy expenses of opening an offline store.
* This article was originally published in March 16, 2019; it has since been updated.