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Blog / Tips from experts for launching an online T-Shirt Business
Saturday, February 14, 2015

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Everyday hundreds of T-shirt businesses are introduced in the market. Some of them work and experience massive success at the same time a lot of them experience a disastrous downfall. Experts at Design’N’Buy share a few tips for all those who plan to launch an online t-shirt business or have already been running the business and want to excel.

  • Study the industry and the market:

    Make yourself well aware of the retail clothing industry before making a decision. Study the success stories of brands into similar business and try to follow the same strategy.

  • Work on the Plan:

    Once convinced on the idea, think upon the kind of t-shirts you plant to sell online, the target market you want to cater to, plan the advertising and marketing activities to promote your store and brand. Not to forget to define your brands value, vision and mission and a long term goal, that will drive your business.

  • Keep up with competition:

    Study the market, target audience, what they require and also study your competition well. Keep an eye on the pricing, products, style, discounts and offers by browsing through their sites and subscribing to their blogs.

  • Sell what people want:

    Survey the market and take genuine opinion from customers of what they are looking for in a t-shirt, what style they want and what is the ongoing trend.

  • Know the investment:

    Any idea would not work unless there is enough finance planned. Get the quotes of printing the t-shirts from multiple vendors and choose the best, keep in mind the posting, packaging, labeling and shipping charges, these will help deciding upon the selling price of the t-shirt.

  • Try out the Promotional way:

    To spread your brand awareness launch a promotional offer that advertises your brand with the word of mouth. A lot of other digital promotions can be considered by start-ups like Press Releases, blogs, social media promotions, online ads, sponsor events. A lot of free give away can be budgeted to spread the brand awareness.

  • Sign-up with business partners:

    It’s good to have business partners to reach the brands goal more effectively. You can always have internal and external partners that will assist in your business goals.

  • Set Business targets:

    It is always advisable to set weekly, monthly, quarterly and yearly targets. Setting business targets would help you understand the overall picture of how the business is doing and what’s working and what’s not working in the market. Hence setting the target will help you define the strategy of selling the t-shirt.

  • Sales is not a one day job:

    Sales is not easy, it demands a lot of efforts, hard work and patience. Sales cannot be done overnight, it is not a one day job; combination of multiple efforts boosts your sales slowly and gradually. Hence do not plan to quit if you do not see sales happening in just few days of starting of the business.

  • Enjoy your business:

    Enjoy every bit of your business, if you are not enjoying what you are doing then probably you must not continue, as you will gain success in businesses that are carried out with passion.


CEO and Co-founder at Design'n'Buy.